OpenBet has secured a significant long-term deal to launch the new sports betting and gaming brand for Todos Querem Jogar (TQJ), part of the Silvio Santos Group (GSS), one of Brazil's largest media conglomerates (SBT), retail (Jequiti), tourism (Hotel Jequitimar), real estate (SISAN), and redeemable securities (Liderança Capitalização).
OpenBet has been tasked with driving the betting and gaming platform for TQJ, offering premium entertainment to Brazilian consumers who value the diverse range of GSS brands.
For over 65 years, GSS has been at the center of delivering world-class entertainment on SBT, including iconic brands and game shows like Show do Milhão, Gol Show, and Passa ou Repassa, and iconic products like Baú da Felicidade and Tele Sena, two of the most popular capitalization and consortium of goods and services products in Brazil.
GSS programs reach more than 113 million Brazilians every month across more than 100 broadcasters and attract more than 29 million viewers per day.
TQJ is highly committed to offering safe and responsible betting and gaming experiences to Brazilians with the goal of being the number one leader in player protection. OpenBet's strong global reputation, expertise in complex regulatory markets, and focus on responsible gaming and compliance were key factors for TQJ choosing the company's fully compliant solutions.
OpenBet's comprehensive betting ecosystem will drive TQJ's operations with its high-performance betting engine to handle significant traffic volumes and zero downtime during major sports events. Additionally, OpenBet is also enabling TQJ to offer a comprehensive iGaming experience through its Player Account Management (PAM) platform, providing a unified platform to manage promotions across sports and casino verticals.
The betting house is strengthened with the immersive experience of BetBuilder, allowing players to create custom bets and tailor their betting experience. OpenBet's Managed Trading Services (MTS) will provide safe and seamless operations through its 24/7 risk management and expert guidance.
World-class responsible gaming and anti-money laundering (AML) technology, powered by Neccton, will be at the heart of TQJ's new offering to ensure it maintains the highest standards of player protection. The OpenBet Locator™, an advanced geolocation solution powered by Amazon Web Services (AWS), will enable the operator to be in full compliance with Brazil's stringent regulatory requirements.
Leonardo Sampaio, CIO of GSS, said: "We are excited to work alongside OpenBet, a global leader that sets the industry standard for providing reliable and compliant betting operations. For TQJ, it is crucial that we offer superior betting experiences that are underpinned by robust compliance procedures".
"The end-to-end ecosystem of OpenBet and the overall values of the company give us the peace of mind that we are working alongside the best company to launch us into the regulated sports betting and gaming market".
José Roberto Maciel, CEO of GSS, said: “Considering OpenBet's heritage of working alongside iconic media entertainment brands and state organizations, TQJ is firmly positioned to lead the way in Brazil by offering responsible gaming beyond what is required by legislation, and new product experiences that will capture the imagination of players”.
Jordan Levin, CEO of OpenBet, commented: “The Silvio Santos Group is an iconic group in Brazil's entertainment sector, and we are truly honored to have been chosen to drive their sports betting and gaming brand. Considering the esteemed heritage of OpenBet and GSS, together we are in a strong position to offer an engaging and responsible betting experience that will make waves in Brazil's regulated market”.
“OpenBet sets the highest standards in delivering compliant betting operations, which is attracting great interest from major Brazilian entertainment organizations, as shown in this latest deal".
OpenBet is a world leader in sports betting entertainment. With over 25 years of experience and a passion for innovation, the company's modular range of technology, content, and services is trusted by the world's leading sports betting brands, lotteries, casinos, and tribal operators. It is a leading business-to-business sports betting partner in the USA, UK, Australia, and Canada, with a strong position in Europe and APAC.
Part of Endeavor, a global sports and entertainment company, OpenBet currently has more than 75 global clients and a track record of 100% uptime during major sports events.
The company has gained industry recognition through several recent awards, including 'Sports Betting Supplier' at the EGR North America Awards 2024, 'Multichannel Supplier' at the EGR B2B Awards 2024, and 'Sports Betting Platform Supplier' at the SBC North America Awards 2024.
TQJ (Todos Querem Jogar) is a company focused on the regulated sports betting market in Brazil. It is backed by the Silvio Santos Group, leveraging its more than 65 years of experience and credibility in media, retail, real estate, and consumer prize draws.
Source: GMB
