Shape Games has established a long-term partnership with the Nordic gambling operator Paf.
The agreement will provide Paf with Shape Games' Software Development Kit (SDK) to enhance the operator's user interface and customer engagement capabilities.
As part of the deal, Paf will gain access to Shape Games' complete set of User Experience (UX) development tools and player engagement services. This will enable Paf to customize its front-end platform and improve product interactions for users.
Shape Games is known for offering customizable front-end technology, which has already been integrated with other operators such as BetCity, BetJack.
BetWarrior, and Svenska Spel.
Martin Mouroux Dam, Managing Director of Shape Games, stated: "Paf was Kambi's first client signed in 2010, and for Shape Games, this is an important milestone to deepen the relationship with one of Kambi Group's longest-standing clients."
Sara Björk-Södergàrd, Chief Information Officer at Paf, said: "We have always been looking for ways to enhance the products and services we offer to our customers. Collaborating with Shape Games to leverage their fully native front-end technology to boost our customer engagement capabilities was a natural choice."
In a similar agreement last year, Shape Games partnered with South African gambling operator SunBet to provide customized front-end solutions as part of SunBet's modernization efforts.
