Spribe's COO, Giorgi Tsutskiridze, expressed his views on the company's Aviator product and how it attracts the new generation of players in an interview.
As generations change, online casino operators have tried their best to attract the consumer potential of Millennials (Generation Y) and Generation Z audiences, but most have not yet been able to establish effective market transactions with these groups in a meaningful way.
Considering the existing gaming and entertainment options in the market, the biggest reason may be that these casinos do not provide enough persuasion for them to give up mobile and video games and turn to online casinos.
Currently, there is a significant gap in the new generation's gaming market that needs to be filled. To fill this gap, Spribe has launched a new product, Aviator, to target the young market. This game is mobile-centric, featuring fast-paced gameplay to attract players.
It also allows players to socialize within the game, enabling them to interact in chat and compete with others for leaderboard scores. Aviator's compatibility with desktops also makes the game more appealing to a wider range of preferences.
Spribe's COO, Giorgi Tsutskiridze, stated that three things were prioritized during the development of Aviator: First is convenience and accessibility: the younger generations only use online gambling platforms that are easily accessible through smartphones and tablets, hence mobile devices are an essential element.
Also, social interaction is necessary: Millennials are highly social and value the ability to interact in real-time with others during gameplay. The lack of communication with comrades or messages from opponents can make the game relatively dull, and the connectivity between players is increasingly important in game development.
Lastly, transparency and fairness are non-negotiable—Generation Y generally holds a skeptical attitude towards online gambling, hence they are more likely to trust platforms that use provably fair algorithms, share detailed odds, and make a firm commitment to responsible gambling.
What do Generations Y and Z particularly focus on when gambling? Spribe's market positioning is to "develop games that tap into the psychological state of Millennials and Generation Z players, providing them with an experience that keeps them on edge from the first to the last round."
Live betting is part of Aviator's multiplayer and social gaming. It allows everyone playing the game to see other players' bets and winnings. This special setup adds another layer of excitement to the player experience, builds trust in the game, and makes jackpots look more real, no longer just something seen in game promoters' advertisements, which is why Aviator is so popular with this demographic. The game is now live on over 2,000 online casino platforms, with more than 10 million players per month, handling up to 10,000 bets simultaneously, with over 165,000 bets placed globally every minute.
Through Aviator, Giorgi also found that players like to control the game in their hands. They want to have some impact on the outcome of the game, even though it is a game of chance.
Therefore, in Aviator, the connection between players' decisions and outcomes is both clear and profound. Players can also enjoy the competitive element of the game as well as the ability to chat with others. These are key factors in Aviator's success, and not just limited to this product, Spribe will continue to incorporate these key elements into their future product portfolio.
