Golden Matrix Group subsidiary Meridianbet has announced a strategic partnership with Integrity Compliance 360, a US-based global sports integrity service provider.
The partnership comes as Meridianbet's Brazilian subsidiary, Meridian Gaming Brasil, progresses in the licensing process for its entry into the Brazilian market.
The deal will reinforce the company’s commitment to upholding the highest standards of integrity for its sports offering in line with global regulatory expectations and best practices.
The licence application positions Meridianbet among a select group of global operators set to participate in one of the most highly anticipated market launches in the global sports betting and igaming industry.
"Our partnership with IC360 underscores our dedication to maintaining the highest levels of integrity and transparency in all markets we operate in, including Brazil," said Zoran Milosevic, CEO of Meridianbet.
"As we move closer to securing our licence, this collaboration will ensure that we are fully equipped to meet the expectations of both regulatory bodies and our players in the world’s fastest-growing emerging betting and igaming market."