Sportradar announced the addition of paid search to its ad:s marketing service, enabling operators to reach and acquire customers more effectively by searching for topics related to bets and online gaming. The company claims that ad:s paid search increases bettor sign-ups by over 30% and first deposits by more than 40%.
With paid search receiving up to 50% of digital marketing budgets from operators, this enhancement of ad:s means that Sportradar's industry-specific marketing service now covers all major digital advertising channels, allowing operators to acquire customers comprehensively and efficiently.
By integrating its premium content, including live data, live odds, and real-time jackpots, into operators' websites to create dynamic landing pages, Sportradar's paid search ad:s now provides operators with greater search coverage, higher ad relevance, and more precise targeting. This superior addition addresses the historical challenges of SEO, ensuring that search results now reflect the interests and content preferences of customers.
Beta tests of the ad:s paid search solution demonstrated an increase of more than 30% in customer registrations and an increase of more than 40% in first deposits.
Nikolaus Beier, SVP Marketing Services at Sportradar, said: "Paid search is an essential marketing channel for betting operators to acquire customers. Only Sportradar, through the combination of our unparalleled expertise and innovative technology, can provide the most effective, efficient, and comprehensive paid search solution in the industry for operators' customer acquisition efforts".
Paid search is the latest channel added to Sportradar's ad:s marketing services. Launched in 2019, ad:s proprietary multichannel marketing technology delivers data-driven campaign efficiency across programmatic display, video, audio, digital-out-of-home (DOOH), and paid social media, as well as sponsorship services for over 150 operators globally.
Sportradar adheres to the highest standards of socially responsible advertising in its ad:s service, with all campaigns complying with regulations.
The company is committed to ensuring that its teams and partners have the talent, knowledge, and experience to meet industry best practices, market compliance guidelines, and integrity standards.
Source: GMB
