Emiliano Sánchez, CEO of Mancala Gaming, in an exclusive interview for GMB, highlighted the success of the releases 'Power of Zeus' and 'Golden Mine', and the strategic plans for the Brazilian market in the process of regulation. The partnership with NuxGame and the creation of customized games focused on cultural preferences are fundamental for growth in Brazil. The company also prioritizes security and an emotional connection with the player, aiming to consolidate its presence in a promising segment.
What are the latest game releases presented by Mancala Gaming? Power of Zeus, Golden Mine, for example, are big hits, right?
Emiliano Sánchez -
Power of Zeus and Golden Mine were two of our most successful releases this year. Both games resonated very well with the audience, thanks to their innovative mechanics and attractive themes. Power of Zeus stands out for its progressive jackpot features and its focus on mythology, while Golden Mine combines classic mechanics with unique twists, keeping players engaged.
Tell us about the plans for Brazil now in the process of regulation. Is there any stance from Mancala regarding the provision of games in the country?
Brazil is a strategic market for us, especially now that it is advancing with a clearer regulatory framework. From the beginning, Mancala bet on the country, participating in the first industry fairs and establishing partnerships with many local operators. Regulation is welcome, as long as it prioritizes the protection of players and creates a safe environment for business. We believe the country should be careful to avoid over-regulation, which could restrict market growth. However, we are confident that the industry is still in its early stages in Brazil, and we are eager to be an active part of this transformation.
Can you comment on the most recent partnership that Mancala Gaming made with NuxGame, and what it brings as a benefit for both parties?
The partnership with NuxGame is strategic and allows us to expand our distribution, reaching more operators in emerging markets like Brazil. For NuxGame, this means offering its customers high-quality content that promotes retention and engagement. For Mancala, this collaboration expands our geographic presence and connects us with more operators and players.
What factors does Mancala Gaming take into account when creating new games for an audience like the Brazilian one, enhancing their experience?
When creating games for the Brazilian audience, we take into account cultural factors, entertainment trends, and the game mechanics that resonate most in this market. We know that local players value excitement, constant interactivity, and clarity in results. In addition, simplicity in interfaces and fluidity in gameplay are fundamental to providing a pleasant experience. We also integrate immersive elements, such as narratives and graphics, to create a deeper emotional connection with the Brazilian audience.
How is Mancala Gaming preparing to compete with other major game developers in Brazil? What do you believe differentiates Mancala from its competitors in terms of innovation and attracting players?
Our competitive edge lies in our ability to customize the player experience, offering content that is not only visually appealing but also provides exciting gameplay. Innovative retention tools, like our Trigger Bonus system, are key to our success. While others may focus on volume, at Mancala we prioritize quality and emotional connection with the user.
What is the difference between the Brazilian user and other Latin users, if any?
While there are many similarities, the Brazilian player tends to prefer games with more action, exciting stories, and a strong connection to local elements. They value simplicity in rules and clarity of results, which makes the experience more fluid. The local player is passionate and seeks constant rewards. We are confident that as the Brazilian market matures, the demand for greater variety and sophistication will grow, providing us opportunities to innovate and surprise.
What is your opinion on the current selection of companies applying for licenses to operate in a legalized and gray-market-free Brazil?
It is very positive to see so many companies seeking licenses to operate in Brazil, as this will help create a regulated and safe ecosystem. A more transparent industry will benefit operators, players, and developers. The Brazilian market has enormous potential, and we expect the competition to be intense but healthy.
How does Mancala Gaming use cutting-edge technology to ensure the security and transparency of games in the Brazilian market?
Security is a priority for us at Mancala Gaming. We focus on protecting game-related information and ensuring secure and efficient data processing. We use servers with high-level security certifications, such as ISO 27001 and ISMS, which ensure the integrity of our systems. We work with independent auditors to ensure that our games offer fair and random results, respecting the transparency standards expected by them and by regulators. We also collaborate with leading laboratories to ensure a safe, reliable, and fun gaming experience.
Do you consider incorporating local themes, characters, or stories to create a stronger connection with the Brazilian audience?
Yes, we are considering various options to incorporate themes that highlight Brazil's rich fauna, flora, and strong connection with nature. We want players to feel an authentic connection with the games, exploring narratives based on local culture, its history and folklore, as well as its appreciation for nature. Our goal is to create games that evoke a feeling of identity and belonging, making the experience more immersive and relevant for the Brazilian audience.
What are the marketing strategies that Mancala Gaming plans to adopt to increase its visibility in Brazil?
We are planning to use a combination of digital marketing and collaborations with local streamers and influencers. We want Brazilian players to discover our games through channels they already know and trust, making the introduction of our content more organic and appealing.
How does Mancala Gaming see the evolution of the online gaming market in Brazil in the coming years?
We see exponential growth in the online gaming market in the country as regulation stabilizes. The potential is huge, and we believe that with a combination of customized titles, attractive promotions, and a focus on user experience, Brazil will become one of the most important markets in the world.
Source: Exclusive GMB
