Stats Perform has obtained exclusive rights to distribute live video streams of the Scottish Professional Football League (SPFL) and Scottish Women's Premier League (SWPL) to international sports betting companies outside the UK.
This partnership includes the broadcasting rights for the William Hill Men's Premier League and the ScottishPower Women's Premier League. Additionally, it covers important matches from the William Hill Championship, William Hill League One, Premier Sports League Cup, SPFL Trust Trophy, and SWPL Sky Sports Cup.
This deal follows Stats Perform's recent acquisition of streaming rights for the English Football League (EFL) matches in August 2024 and the ICC international cricket matches in June 2024.
Andrew Ashenden, Chief Betting Officer at Stats Perform, commented on this new development, saying: "We are thrilled to add Scottish elite men's and women's football events to our Bet LiveStreams service.
The SPFL group, owning SPFL and SWPL matches, brings another set of heavyweight, timely, high-energy football betting rights to our package. Its teams, players, and historical rivalries are beloved by fans worldwide.
"Football remains the most popular sport in the world, and SPFL and SWPL matches perfectly complement top-tier competitions from countries like England, Spain, and Italy."
Neil Doncaster, CEO of the Scottish Football League Group, added: "We have always been looking for the most reliable and trustworthy partners for Scottish football, to provide the best experience for our fans.
"The team and technology at Stats Perform are trusted by the world's top sports federations and billions of fans. Their experience as pioneers in live sports streaming for licensed sports betting means our fans can also benefit from a wealth of innovations in the field. We are excited to start this partnership."
