Meridianbet announces a new partnership with Integrity Compliance 360 (IC360) to enter the Brazilian sports betting and iGaming market.
This collaboration aims to strengthen Meridianbet's commitment to maintaining integrity standards that meet global regulatory expectations.
The company's Brazilian subsidiary, Meridian Gaming Brasil SPE, has submitted applications for sports betting and iGaming licenses.
This move is expected to position Meridianbet among a select group of operators ready to participate in what is anticipated to become one of the world's largest gambling markets.
Therefore, the timing of this partnership is crucial as Brazil's gambling industry is currently undergoing a regulatory transformation. Just last week, SPA announced that it will start banning unauthorized gambling companies from operating in Brazil from October.
Discussing the new partnership, Meridianbet CEO Zoran Milosevic said: "Our partnership with IC360 highlights our commitment to maintaining the highest levels of integrity and transparency in all our operational markets, including Brazil.
"As we get closer to obtaining our license, this collaboration will ensure we are fully capable of meeting the expectations of regulators and players in one of the fastest-growing emerging gambling and online gaming markets globally."
Golden Matrix Group CEO Brian Goodman added: "Brazil is expected to become the third largest gaming market in the world, and this opportunity marks another significant milestone for Golden Matrix, further demonstrating our commitment to becoming a major player in the Brazilian gaming market.
"The multifaceted approval process in Brazil reflects the complexity and scale of the market, and we are excited about the huge potential for the future.
"We aim to leverage our extensive international experience, advanced technology, and innovative betting solutions to meet the unique preferences of Brazilian customers, and our collaboration with IC360 will help ensure we do this in an ethical and responsible manner."
