EveryMatrix has appointed Kevin Furlong as its new CPO, responsible for overseeing the product strategy of all business units.
Furlong will lead the design, delivery, and development of the company's products, including modular solutions for casinos, sports, platforms, affiliates, and payment services.
Furlong, with 20 years of experience working at companies such as Entain, GVC (now Entain), Bwin, and Paddy Power, will work closely with the business unit CPOs at EveryMatrix to coordinate product strategies.
His responsibilities include coordinating efforts to ensure that the company's over 300 global clients benefit from unified, optimized product solutions.
Furlong will report directly to the group CEO and co-founder Ebbe Groes, overseeing major products such as CasinoEngine, OddsMatrix, GamMatrix, PartnerMatrix, and MoneyMatrix.
His background in product development, online business management, and large-scale technology integration is expected to contribute to the continued growth of EveryMatrix.
Groes said: "Kevin has extensive industry experience working with some of the biggest operators, so we are very excited to have someone of his caliber join us to continue accelerating our growth."
Furlong added: "My responsibility is to integrate all our products to provide the best experience for our clients and their players. We have already achieved this in many ways, but we know that with the proprietary technology, knowledge, and expertise we have within the group, we can do even more."
In September 2024, the company announced the public acquisition of Swedish online casino game developer Fantasma Games for SEK 209.8 million (USD 19.7 million). This acquisition, 21.4% above Fantasma's share price, is part of EveryMatrix's broader strategy to enhance content supply.
Additionally, EveryMatrix has expanded its collaboration with the game studio Peter & Sons, further diversifying its CasinoEngine platform.
