Relax Gaming makes its debut in Switzerland through a collaboration with Grand Casino Luzern and its online platform Mycasino.
As part of the collaboration, the iGaming aggregator and supplier will provide a range of games from its portfolio to Mycasino, including Banana Town, Money Train, and Wild Chapo. More games are expected to be launched. Mycasino has been operational since 2019, managed by Grand Casino Luzern.
The launch in Switzerland marks Relax Gaming's entry into its 23rd market. Other recent market launches include entering the Pennsylvania market in June through a partnership with BetMGM, and the Spanish market in 2022 via Entain.
At the launch, Relax Gaming CEO Martin Stålros stated, "Our continued global growth is something we are all incredibly proud of. The Swiss market offers many exciting opportunities, and I believe we have the right content to engage a passionate audience."
Relax Gaming Chief Regulatory Officer Alexia Smilovic Rønde added, "Entering the Swiss market through a key collaboration with Grand Casino Luzern marks another significant step in expanding our influence in regulated markets. Switzerland is a major European jurisdiction known for its high regulatory standards, and we are thrilled to successfully meet these standards. We look forward to expanding our influence in the coming months."
Grand Casino Luzern CEO Wolfgang Bliem concluded, "The collaboration with Relax Gaming marks a significant step for Mycasino. Their innovative approach and diverse game portfolio perfectly match our commitment to maintaining a leading market position. We are excited to be the first online casino in the Swiss market to partner with Relax Gaming and continue to provide top-tier entertainment to our players."
In June, Mycasino partnered with Stakelogic Live to provide branded live casino content to the operator. Indeed, despite the aforementioned "high regulatory standards," many brands are still attempting to enter the Swiss market. Recent examples include Pariplay expanding its Swiss business through a collaboration with Swiss4Win, Wazdan also expanding in Switzerland with Swiss4Win, and GiG partnering with Grand Casino Basel.
