Aristocrat Interactive will launch a new iGaming brand TangoBet under Digital Knights, targeting the UK and RMG markets.
TangoBet is set to go live in the fourth quarter of 2024, with Aristocrat Interactive aiming to leverage its industry experience to assist the launch. The company will provide its Player Account Management (PAM) platform, sports betting, and a suite of managed services.
Volkan Aktas, CEO of Digital Knights, stated: "Aristocrat Interactive is renowned for its excellence and innovation. We are excited to introduce TangoBet to the industry, utilizing its robust and scalable platform."
"With our own market experience and their support, we are confident that TangoBet will attract players with a wide range of betting options and unparalleled service."
The new iGaming brand will be launched through a collaboration agreement between Aristocrat Interactive and Digital Knights.
Jonathan Chilton, Managing Director of Aristocrat Interactive iGaming White-Label, said: "This deal with Digital Knight aligns perfectly with our strategic goals to strengthen Aristocrat Interactive's iGaming White-Label influence in the regulated European markets."
"Our high-quality technology and comprehensive managed services will enable the new Digital Knights brand to thrive, providing players with an exceptional iGaming experience."
Aristocrat Interactive's iGaming White-Label offers operators a scalable platform to enter regulated markets quickly and efficiently.
Aristocrat's RMG division has also recently established a partnership with UK operator Vickers.Bet.
Under the agreement, Vickers.Bet will transition to Aristocrat Interactive's iGaming and sports solutions, marking the first transaction of Aristocrat Interactive's iGaming White-Label division in the UK.
