Lowkey's brand Queen Casino has partnered with the German Bundesliga club Borussia Mönchengladbach (BMG).
This partnership grants Queen Casino exclusive branding rights and visibility in selected target markets during BMG's Bundesliga home matches.
It also extends to digital platforms, with a special focus on integrating the Queen Casino brand into BMG's Japanese social media channels, aiming to attract the club's Japanese fan base.
Regarding this partnership, Lowkey's director Samuel Deri Divina stated: "We are thrilled to partner with Borussia Mönchengladbach, a club with a glorious history and a vibrant supporter community.
"This partnership aligns perfectly with our vision to provide premium entertainment and create memorable experiences for our clients."
Philipp Havermann, Head of Internationalization and Brand Cooperation at Borussia Mönchengladbach, added: "We are delighted to welcome Queen Casino to the Borussia family.
"This partnership will not only enhance our influence in the Asian market but also bring innovative engagement opportunities to our Japanese fans. We look forward to a fruitful collaboration."
Previously, renowned football teams and betting brands have reached a series of sponsorship agreements.
For example, earlier this summer, it was announced that Betsson has become the new jersey sponsor for the Serie A team Inter Milan.
