The Argentine Football Association (AFA) has announced the renewal and expansion of its partnership with SmartSoft.
Under the new agreement, SmartSoft has been elevated to a regional sponsor in Europe, solidifying its previous position as a digital sponsor in the European market.
This updated agreement aims to enhance the growing global appeal of the Argentine national football team, especially in Europe.
As part of the agreement, SmartSoft's partners will receive exclusive benefits, including signed jerseys, match tickets, and special access to the national team.
AFA's Commercial and Marketing Manager, Leandro Petersen, commented on the new agreement, saying: "Over the past few years, we have set strategic visions and goals for the association to restore international prestige and global commercial appeal. This sponsorship agreement with SmartSoft in the European region is a confirmation of this strategy.
"We will continue to work with SmartSoft in the digital domain and international industry events to carry out commercial and marketing activities. In this way, AFA will participate in various global events together with technology leaders like SmartSoft."
SmartSoft CEO Guga Gotsadze added: "Football has a unique cohesive power, and we strive to witness these important moments. Sponsoring the Argentine national team and becoming part of the world champion family is proof of our commitment.
"Through these initiatives, we aim to spread the spirit of football, unite people, and foster a sense of community. Additionally, we are planning new content and marketing campaigns with national team stars."
According to related news reports, last year SmartSoft also established a partnership with NetBet, under which SmartSoft's games will be integrated into NetBet's gaming library.
