Incentive Games has announced a strategic partnership with the global online betting and gaming brand Betway to develop a new free football game.
The game will be launched in the upcoming football season in the UK and Ireland, aimed at enhancing customer engagement through a bet builder mechanism.
The game will allow Betway customers to collect bets for the upcoming weekend's matches during the week, with the possibility of winning real cash rewards.
Players will announce the match schedules from Monday to Friday, each match having two winning conditions. They can return on the weekend to see if the match results meet these conditions.
The more winning conditions met, the higher the prize, with a perfect score in five matches winning the grand prize.
Once the game is operational, the Incentive Lab team, composed of R&D, data, and artificial intelligence experts, will analyze user data to further customize the game. The team will focus on using intelligent segmentation and AI-driven rewards to optimize the user experience.
Incentive Games Product Manager Victoria Harnett commented: "We are very proud to develop this exciting new product with Betway. Our team is tirelessly creating a truly novel interactive experience for Betway's customers to enhance their enjoyment of the sport. We believe this game will be a valuable addition to their current products."
Betway Group CEO Anthony Werkman added: "We are delighted to partner with Incentive Games and add this innovative free football game to our product line. Football is the biggest sport for our global brand, and this collaboration allows us to bring fresh and exciting experiences to our customer experience."
This collaboration is a continuation of Incentive Games' partnerships with other companies, including launching a series of crash games with OdiBets. Earlier this year, Incentive Games announced a collaboration with OdiBets to launch free and paid crash games, specifically designed to attract and retain players.
Additionally, Incentive Games has also partnered with Premier Bet to further expand its influence in the gaming industry by developing new crash games.
