888Africa has signed a partnership agreement with Portuguese football club SL Benfica to become its official sports betting and gaming partner in Mozambique and Angola.
Under the agreement, the 888bets brand of 888Africa will occupy a prominent position during home matches at Estádio do Sport Lisboa e Benfica.
Additionally, the partnership includes creating tailored content for football fans in these regions and organizing competitions that offer signed merchandise and match tickets as prizes.
Christopher Coyne, CEO of 888Africa, stated: "Benfica is one of the most prestigious football clubs in the world and has a particularly large following in the Portuguese-speaking countries of Africa, making it a perfect partner for 888Africa."
Since its establishment in 2022, 888Africa has been expanding and operates the 888bets and BetLion brands in several African countries including Kenya, Tanzania, Mozambique, Zambia, Angola, and the Democratic Republic of Congo.
Miguel Bento, Chief Commercial and Marketing Officer at Benfica Football Club, said: "This partnership not only strengthens our influence in Africa but also brings us closer to the passionate fans there. We believe this collaboration will bring exciting new opportunities to African football, and we look forward to achieving great successes together."
This new agreement follows the earlier launch of the 888bets brand in Angola by 888Africa in collaboration with NE Group earlier this year, offering bettors sports betting services including responsible gaming tools and games like Aviator.
