In an effort to enrich the fan experience, OneFootball, one of the leading global football media platforms, and Odds Scanner Group, a media technology company specializing in innovative betting content and technology for sports fans, are pleased to announce their new global strategic partnership.
This collaboration aims to enrich the fan experience through innovative betting content, dynamic data widgets, and seamless integration of odds and probabilities in the OneFootball digital ecosystem. Additionally, programmatic media efforts will increase the reach and customization of content for millions of football fans worldwide.
The partnership will cover major markets in English, Portuguese, and Spanish-speaking countries, and will be implemented in all markets already regulated or soon to be regulated. In each market, specific betting partners will be selected to meet the needs of local fans.
Now, working together, OneFootball and Odds Scanner Group combine their strengths, the extensive football coverage and engaging digital content of the former with the specialized betting content and advanced tools of the latter, to offer football fans essential and richer football information. The partnership will first be reflected on the website, before expanding to the OneFootball apps.
By integrating OneFootball's extensive football coverage with the advanced betting tools of the Odds Scanner Group, fans will gain a deeper understanding of the latest game trends and detailed performance metrics, bringing them closer to the most important data, making more informed and confident betting decisions.
“The partnership with OneFootball is a significant milestone for us. Together, we are committed to pushing the boundaries of football and digital experiences, combining our cutting-edge data and engaging betting content with the unmatched audience of OneFootball and industry experience to create a better experience for readers and football fans,” added Gonçalo Costa, CEO of Odds Scanner Group.
OneFootball and the Odds Scanner Group will unveil new features that will transform the way football fans engage with the sport through data-driven betting insights.
Source: GMB
