The alliance, which will be held for the second year, focuses on increasing awareness about safe and responsible gaming practices. The campaign will include a strong presence in NFL stadiums.
United States.- MGM Resorts International and its subsidiary BetMGM have partnered with the American Gaming Association (AGA) to promote awareness of responsible gaming as part of Responsible Gaming Education Month, celebrated in September.
This alliance, which focuses on increasing awareness about safe and responsible gaming practices, marks the second consecutive year that both companies will bring their initiatives to the stadiums of the National Football League (NFL), significantly increasing the visibility of the GameSense program.
This year, GameSense messages will be prominently displayed in ten NFL stadiums, including Acrisure Stadium (Pittsburgh Steelers), Allegiant Stadium (Las Vegas Raiders), and MetLife Stadium (New York Jets), among others. "We are thrilled to bring Responsible Gaming initiatives directly to fans in these NFL stadiums again this season," commented Rhea Loney, chief compliance officer of BetMGM, adding: "We are setting a new standard of safety and awareness in the industry."
Joe Maloney, senior vice president of Strategic Communications at the AGA, commented: "Collaboration is essential to strengthen our collective responsibility efforts. Both in their work with the AGA and across the legal and regulated gaming industry, MGM Resorts and BetMGM continue to be leaders in forming innovative partnerships that significantly promote responsible gaming."
The program is designed to educate both novices and avid gamers about safe and responsible ways to gamble.
In addition to this stadium campaign, MGM Resorts and BetMGM have announced a series of additional initiatives for Responsible Gaming Education Month 2024. Among them, a contribution of USD 440,000 to fund research on responsible gaming, led by the International Center for Responsible Gaming and the Kindbridge Research Institute stands out.
"The importance of funding research on Responsible Gaming can never be overstated," said Stephen Martino, senior vice president and director of Regulatory Compliance at MGM Resorts, adding: "It is imperative that our company supports efforts to better understand the diverse impact that gaming has on various populations."
See also: AGA records record commercial gaming revenue of USD17.630m in the second quarter
Furthermore, in all MGM Resorts establishments in the United States, GameSense messages will be displayed on table games and Gaming Machines, with over 8,000 machines equipped with QR codes that provide access to educational resources.
Uri Poliavich was recognized among industry leaders for his exceptional leadership, his obsession with innovation, and his dedication to philanthropy.
Press release.- Soft2Bet announced that during the SBC Summit in Lisbon, Portugal, on September 26, the founder and CEO, Uri Poliavich, won the SBC Awards Leader of the Year, an event organizer and leading publisher in the iGaming industry. Considered one of the most prestigious awards in the gaming sector, Poliavich was selected for this award for his exceptional leadership, his passion for innovation, and his dedication to philanthropy.
The leadership of Uri Poliavich has been at the core of Soft2Bet's innovative spirit since he founded the company in 2016. With his clear strategic vision and commitment to fostering a cohesive team culture focused on growth and innovation, Soft2Bet has grown from a small team to a leading global B2B and B2C iGaming company, developing revolutionary solutions for the sector. In the past year, Soft2Bet has made significant investments and experienced massive growth with its innovative Motivational Engineering Gaming Application (MEGA), which has proven to enhance retention and engagement.
Poliavich's commitment to innovation extends beyond Soft2Bet. The company has just launched Soft2Bet Invest, a fund aimed at supporting mature and growing companies that leverage pioneering technologies in casual games, AI, and high-margin gaming software solutions. With an initial fund of over USD55m, Soft2Bet seeks to collaborate with companies and educate participants at G2E about its vision to revolutionize the iGaming industry.
In 2020, Poliavich created the Yael Foundation -named after his wife- to support and build Jewish schools in the diaspora. The foundation, which fuels his commitment to growth and business success, currently supports nearly 13,500 children across 83 schools in 35 countries.
See also: Martin Collins, Soft2Bet: "Turnkey solutions are key to providing the best possible user experience"
"It is a great honor to be named Leader of the Year and for Soft2Bet to be recognized for its Innovation in Mobile and Casino Entertainment by SBC," said Poliavich. "This recognition highlights the significant achievements of Soft2Bet in product development and global expansion over the past year, as well as our team's commitment to raising the bar as a forward-looking iGaming platform provider."
"Through our SBC Leaders initiative and events, highlighting leadership is something we like to emphasize with our audience," commented Rasmus Sojmark, CEO and founder of SBC, adding: "It's clear how much Soft2Bet employees have been inspired by Uri over the past 12 months, making him a worthy recipient of one of our Leader of the Year Awards. Here's to another 12 months of success for the company."
