OpticOdds, a leading provider of odds and sports data feeds, has announced a strategic partnership with Sportsbet.io, a prominent cryptocurrency and fiat sportsbook.
This collaboration will leverage Sportsbet.io’s TradeArt platform, an advanced odds aggregator and risk management system, to enhance the sportsbook's offering ahead of the 2024/25 NFL and NBA seasons.
Through this partnership, OpticOdds will supply Sportsbet.io with its premier odds API feed and advanced trading screen products. The integration of OpticOdds’ solutions will allow Sportsbet.io to offer custom-weighted consensus lines, real-time outliers, arbitrage opportunities, and line movement alerts, all accessible through a single, user-friendly interface.
A key element of this partnership is the inclusion of US player markets, which will provide Sportsbet.io’s customers with an even broader range of betting options. The real-time data provided by OpticOdds will ensure Sportsbet.io delivers a seamless, year-round betting experience for its users.
OpticOdds’ cutting-edge API is designed for smooth integration with existing sportsbook platforms, allowing operators to reference or generate odds in real-time. This technology will enhance Sportsbet.io’s ability to offer dynamic and competitive odds, strengthening its position in the global sports betting market.
Since its founding in 2022, OpticOdds has focused on setting new benchmarks for sports betting technology. By providing innovative tools, the company empowers sportsbooks to confidently post odds on any sporting event, creating a more responsive and engaging betting experience for users.
Ryan Weinstock, Chief Commercial Officer at OpticOdds, expressed his excitement about the partnership: “We’re thrilled to collaborate with Sportsbet.io. Their commitment to providing a top-tier betting experience aligns perfectly with our mission. Our product suite will set a new standard for scalable and reliable betting coverage.”
Ahti Lepanurm, Director of Trading at TradeArt, echoed Weinstock’s enthusiasm: “At Sportsbet.io, we are dedicated to delivering the best possible experience for our users. By incorporating OpticOdds’ real-time sports betting data, we’re able to enhance that experience even further. This partnership reflects our focus on innovation and our drive to remain at the forefront of the industry.”
With this collaboration, Sportsbet.io is set to enhance its platform with state-of-the-art betting technology, providing its global user base with a richer, more engaging betting experience.
