Max Trafimovich, CCO of SOFTSWISS, reflects on the rigorous registration process to comply with Brazilian regulations and explains why it is important to successfully enter the market, emphasizing responsible gaming.
Opinion.- The Brazilian electronic gaming market represents a tempting opportunity, but compliance with its regulatory framework requires careful consideration. One of the crucial aspects for SOFTSWISS, as a B2B software provider, is to make its technology meet local requirements; it's hard, it's long, but it's worth it. Certification not only demands standards and documentation, it also involves a certain business approach, a responsible approach. So let's go in order.
The certification process in Brazil is based on a rigorous registration process that aims to protect players and operators from fraud risks. The system requires the use of the Brazilian Individual Taxpayer Registry Number (CPF), which helps verify identities to prevent the creation of multiple accounts and ensure the accuracy of personal data.
Regulatory standards will also likely add stricter KYC checks. For actions such as resetting passwords or updating profiles, additional verification might be necessary. This could include liveness tests that, in turn, will require updates from many platforms.
All these measures will allow the Government to prevent underage gambling, protect self-excluded players, detect bonus abuse, and monitor compliance with tax obligations on winnings.
However, the most striking aspect of the certification process is its emphasis on responsible gaming standards. Currently, the regulator is working on the requirements and tools that must be seamlessly integrated into platforms, to monitor the gaming activity of players.
For those familiar with international standards, the Brazilian regulation on responsible gaming is not new. Many countries, such as the United Kingdom, Malta, Germany, Greece, and South Africa, have already implemented similar frameworks.
In these markets, operators must offer age verification, reality checks, self-exclusion options, and limits to players to promote safe gaming environments. Additionally, operators are expected to monitor player activity, especially in cases where gaming behavior indicates potential harm, such as prolonged gaming sessions or suspiciously high deposits.
This means that electronic gaming companies already operating in regulated markets may have the necessary infrastructure to comply with Brazilian regulations.
Creating a safe gaming environment goes beyond meeting regulatory demands: it's about safeguarding the well-being of players while promoting the long-term sustainability of operators.
At SOFTSWISS, we have a strong track record of promoting responsible gaming practices. Our player protection initiatives include:
Furthermore, we are developing our own responsible gaming risk scoring tool that will help make our anti-fraud activity more effective. This solution uses machine learning algorithms to identify potential issues in real time. This will allow our responsible gaming specialists to intervene proactively to prevent gaming problems.
Brazil's move towards local regulation comes at a time when the electronic gaming sector is more diligent about player protection. The rapid development of the market has led to the need for responsible gaming measures.
Countries now moving towards local regulation, like Brazil, have the advantage of learning from the experiences of more mature markets. At the same time, countries exploring the regulation of the electronic gaming market can learn from the evolution of regulation in Brazil.
