Sportradar will add Xtremepush’s new player engagement solution to its marketing services offering as part of a fresh collaboration.
Xtremepush’s offering combines real-time Customer Data Platform, omnichannel activation, optimisation and gamification tools.
Sportradar will use the solution to help its operator clients identify and retain high-value bettors and customers who are likely to churn.
The product will be combined with Sportradar/Vaix’s predictive CRM and personalisation technology.
Xtremepush CEO Tommy Kearns said: “It is great to be building on the successes of our existing relationship [with Sportradar.] “We look forward to delivering the full Xtremepush solution to Sportradar’s clients, enabling them to leverage our extensive suite of personalisation and communication tools for enhanced engagement and retention.”
Paolo Personeni, EVP Managed Betting Services at Sportradar, said: “Combining Xtremepush’s solution with our own market-leading technology will enable our clients to enhance the communication they have with their customers.
“The engagement suite empowers clients to interact in a more meaningful, personalised way, leading to increased retention.”
