Playtech and the University of Nevada, Las Vegas (UNLV) have announced a multi-year collaboration focused on leveraging technology development to create a sustainable gaming environment. The agreement provides for both to work together on various topics of shared interest, benefiting from the vast experience of the two organizations. In Brazil, the company owns the brand galera.bet, one of the most important betting houses in the country.
Founded in 1994, UNLV's IGI provides research-based solutions, cutting-edge insights, and executive education to the global gaming and betting industry. Initially, the main focus areas of this collaboration will be the use of Artificial Intelligence (AI) and machine learning to promote and support safer and more responsible gaming.
Playtech has committed to funding an IGI project that explores how AI can be used to train chatbots to encourage safer gambling behaviors among sports bettors. Additionally, Playtech supported an internship in the inaugural Gaming Manufacturing Internship Program at the IGI's Center for Gaming Innovation.
Kasra Ghaharian, research director at UNLV International Gaming Institute commented: "We are excited to collaborate with Playtech in advancing our research on responsible gaming. Their expertise in artificial intelligence and machine learning is crucial for promoting safer gambling behaviors among players worldwide.”
“Playtech's dedication to reducing gambling-related harms aligns with our own goals of employing the most advanced methodologies to understand, predict, and prevent potential gambling harms. As responsible gaming becomes increasingly important in the US and around the world, our collaboration with Playtech is more vital than ever.”
Brett Abarbanel, executive director of the UNLV International Gaming Institute, associate professor, UNLV William F. Harrah College of Hospitality, said: “It is a joy to work with Playtech on many of the IGI's education, innovation, and research programs. Playtech is a global leader in gambling and betting, and together we will promote a stronger and more sustainable industry.”
Jonathan Doubilet, VP of US commercial operations at Playtech, stated: “We are very pleased to collaborate with the prestigious UNLV International Gaming Institute (IGI). Their expertise in the gambling and technology sector continues to generate powerful insights that benefit all stakeholders in advancing player protection.”
“Supporting their cutting-edge research, to lead the way in developing innovative solutions to improve player protection and promote safer gambling behaviors, is a priority for us.”
For over 30 years, the UNLV International Gaming Institute (IGI) has provided research-based solutions, cutting-edge insights, and executive education to the global gambling industry. With expertise in areas such as gambling innovation and hospitality, regulation and policy, eSports, diversity, and responsible gaming, the IGI has been called upon to provide its research to over 50 jurisdictions worldwide.
In addition to these offerings, the IGI proudly emphasizes diversity and community outreach through initiatives like the Young Executive Scholars Hospitality & Tourism Program (YES), which gives high school students a behind-the-scenes look at the career and educational opportunities the hospitality industry offers.
Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech is a leader in technology in the gambling sector, with over 7,900 employees in 20 countries.
Playtech is the leading technology company in the gambling sector, providing business intelligence-oriented gambling software, services, content, and platform technology across the industry's most popular product sectors, including casino, live casino, sports betting, virtual sports, bingo, and poker.
It pioneers omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE offers data-driven marketing experience, single wallet functionality, CRM, and responsible gaming solutions across product sectors, in retail and online.
Playtech partners and invests in leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain.
Playtech provides its technology on a B2B basis to the industry's leading retail and online operators, land-based casino groups, and government-sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading sports betting and online and retail gaming company in Italy.
In Brazil, the company owns the brand galera.bet, one of the leading sports betting and gaming houses operating in the country.
Source: GMB
