Genius Sports has appointed a leading name in the rise of the Xbox console family to its board of directors.
As the former chief Xbox officer and president of the Entertainment & Devices Division, Robert J. Bach helped launch the first Xbox console in 2001.
He subsequently helped Microsoft roll out its Xbox Live service and the Xbox 360.
Sports betting, data and technology company Genius Sports said Bach will add “a wealth of experience in creating groundbreaking entertainment platforms that have changed the landscape of technology-driven consumer experiences.”
He will help lead Genius Sports’ mission to “revolutionise” how sports are understood, consumed and experienced by fans worldwide, the company said.
Mark Locke, Genius Sports’ CEO, said: “I am delighted to welcome Robbie Bach to our Board. I know his proven expertise in driving consumer-focused innovation in the technology and entertainment industries will be an invaluable asset.
“This level of insight and expertise will undoubtedly help accelerate our efforts to revolutionize how sports content is understood, consumed, and experienced globally.”
Bach said: "Genius Sports is experiencing exceptional growth through its advanced technology and its global reach. I am excited to have this opportunity to collaborate with such a talented and visionary team and I look forward to supporting Genius’ continued success and innovation."
As well as helping spearhead the growth of the Xbox consoles and products, Bach also served on the Sonos board of directors for over nine years and has spent time on the board of the US Olympic and Paralympic Committee.
