Sports betting and online gaming platforms total 1 billion accesses per month in Brazil. The data comes from an exclusive survey by digital consultancy Bites using the SimilarWeb data analysis tool. The most visited among 100 sites are Betano (26th), bet365 (28th), Betnacional (44th), Esporte da Sorte (56th), EstrelaBet (75th), 7gamesbet (93rd), and Superbet (100th).
The numbers show that bets are only surpassed by e-commerce, which has 1.2 billion monthly accesses. The betting platforms have seven sites among the 100 most accessed in Brazil, and are even ahead of adult content pages, which totaled 719 million visits.
The study by Bites using the SimilarWeb data analysis tool was exclusively granted to Malu Gaspar's blog, from O Globo. It pointed out as the most accessed: Betano (26th position among the 100 most popular sites), bet365 (28th), Betnacional (44th), Esporte da Sorte (56th), EstrelaBet (75th), 7gamesbet (93rd), and Superbet (100th).
Betano, the leader among the platforms in terms of access volume in the survey, had 97.9 million visits during the period and 44 million unique users. The hundredth placed (Superbet) is not far behind, with 41.8 million accesses and 12.8 million unique visitors.
The numbers revealed in the study demonstrate the growth of society's interest in this form of entertainment, which has been increasing year by year. In 2023, the sites received 6.1 billion visits, an increase of almost 80% over 2022. In the current Bites study, the growth trend is clear, with 1 billion visits per month, which could lead to a 100% increase over last year.
In them, practically the same companies were the most sought after, with Betnacional moving up a position in relation to Esportes da Sorte, now in fourth place among the most accessed bets.
Source: GMB
