Playtech has agreed to a multi-year collaboration with the University of Nevada, Las Vegas (UNLV) which aims to utilise technology to create a more sustainable gambling environment.
The igaming supplier will work together with UNLV’s International Gaming Institute (IGI), which was established in 1994 and provides the global gaming and gambling industry with research-based solutions, insights and executive education.
UNLV’s IGI and Playtech will combine their expertise on several topics of mutual interest, with the key focus areas being how AI and machine learning can be used to promote and support safer and more responsible gambling.
“We are thrilled to collaborate with Playtech in advancing our responsible gambling research,” commented Kasra Ghaharian, PhD, Director of Research at UNLV IGI.
“Their expertise in artificial intelligence and machine learning is crucial in promoting safer gambling behaviours amongst players all around the world. Playtech’s dedication to reducing gambling related harm, aligns with our own goals of employing the most advanced methodologies to understand, predict, and prevent potential gambling harm.
“As responsible gambling becomes increasingly important in the US and around the world, our collaboration with Playtech is more vital than ever.”
Playtech has committed funding to an IGI project that explores how AI can be used to train chatbots to encourage safer gambling behaviours among sports bettors.
At IGI’s Center for Gaming Innovation, an internship in the inaugural Gaming Manufacturing Internship Program has also been supported by the igaming supplier.
Brett Abarbanel, PhD, Executive Director at UNLV IGI and Associate Professor at UNLV William F Harrah College of Hospitality, stated: “It is a joy to work with Playtech across IGI’s many education, innovation, and research programs. Playtech is a global leader in gambling and gaming, and together we will advance a stronger, more sustainable industry.”
Jonathan Doubilet, VP of US Business Operations at Playtech, added: “We are delighted to collaborate with the prestigious UNLV International Gaming Institute. Their expertise in the gambling and technology sector helps continue to generate powerful insights that benefit all stakeholders in advancing player protection.
“Supporting their cutting-edge research, to lead the way in developing innovative solutions to enhance player protection and promote safer gambling behaviours, is a priority for us.”
Earlier this week, Playtech published its H1 2024 financials, reporting that it is “on course to deliver” its FY 2024 adjusted EBITDA slightly ahead of expectations, as its B2B operations drove growth for the business during the first half of the year.
Flows has formed a strategic partnership with Amelco, with the latter enhancing its tech stack by utilising the former’s automation platform.
Operators powered by Amelco will gain access to Flows’ advanced no-code technology, helping them to create new applications and products for respective markets at speed, promoting efficiency and streamlining costs and development resources.
Reflecting on the partnership, Daniel De Souza, VP of Commercial at Flows, noted that the automation platform will help Amelco’s clients with operational challenges and customer experience.
“As AI technologies continue to advance, Flows enables operators to bring their concepts to life,” commented De Souza.
“Businesses often have numerous ideas, but struggle to connect all their tools and systems effectively, limiting their ability to fully serve their customers. Our no-code solution empowers them to stay ahead of the competition by seamlessly integrating these tools, overcoming operational challenges, and enhancing the customer experience.”
The strategic collaboration with Flows will enable Amelco to create new engagement tools that improve the gaming and betting experience for its portfolio of clients, which includes the likes of Hard Rock, Fanatics, Bet99, BetSaracen and the Tote UK.
“At Amelco, we are dedicated to staying at the forefront of innovation by providing our clients with cutting-edge tools and solutions,” added Brandon Walker, Head of Business Development at Amelco.
“Connecting Flows into our platform, together with their Flows Jackpots feature, reinforces this commitment by enhancing our operators’ ability to quickly adapt to market demands while offering dynamic, customizable experiences to engage players and drive success.”
