Pinnacle launched a new and advanced casino offering powered by EveryMatrix technology, "CasinoEngine".
Press release.- "CasinoEngine", the productivity platform of EveryMatrix, now powers the casino brand of Pinnacle. In the second phase of the partnership, the integration of "BonusEngine" technology and "JackpotEngine" will further drive growth with bonus and gamification tools that have proven to increase reactivation, acquisition, and retention.
EveryMatrix explained that CasinoEngine aims to significantly grow Pinnacle's casino offerings into a world-class digital entertainment experience with access to a constantly growing portfolio of over 31,500 games with top performance.
Pinnacle has built much of its new casino front-end using EveryMatrix technology. Additionally, the company will integrate "JackpotEngine" to further boost its casino through flexible and configurable jackpot customization, adding new layers of user experience to its content, in addition to a variety of industry-leading player bonus and reward management features.
Launched in 1998, Pinnacle is one of the world's most well-known gaming and betting brands, pioneering advanced sports betting models, becoming the first operator to launch esports betting and consistently focusing on offering the best odds and high betting limits.
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Throughout 2023, EveryMatrix produced a record gross gaming revenue (GGR) for operating partners with the casino business unit generating EUR1.900m, an 83 percent year-over-year increase, while the GGR for the second quarter of 2024 for casino clients produced an eleventh consecutive record quarterly performance of EUR658m, a 53 percent year-over-year increase.
Stian Enger Pettersen, CEO of Casino, EveryMatrix, said: "Partnering with such a well-known and respected brand as Pinnacle is a great endorsement of our capabilities to significantly increase casino revenues for tier 1 operators in regulated global markets".
He added: "The industry-outperforming numbers we continue to generate and the records we continue to break for our clients speak for themselves, so we are thrilled that Pinnacle's management team has placed their trust in us to power their casino and take it to the next level".
