Flow ID recently announced the launch of its new embedded identity verification product.
Flow ID’s new solution allows gaming operators to streamline their onboarding and ongoing identity verification needs while reducing time to create an account and enhancing patron security. The product will allow gaming companies to integrate Flow ID’s solution directly into their native app environment.
“In talking with gaming operators, we know they are facing significant challenges around customer onboarding and ongoing identity verification,” said Flow ID Co-Founder and CEO Richard Hires. “We have built our new embedded solution to provide a stronger, more secure, and seamless experience for everyone. This new solution will significantly reduce the time to create an account while enhancing digital identity verification by using a single vendor who can provide all the tools needed to successfully validate an identity.”
Flow ID will showcase the new technology at the Global Gaming Expo, October 7-10, at the Venetian Expo in Las Vegas.
Flow ID’s platform integrates identity verification with a matrix of biometric and background markers, including facial liveness, address, precise geolocation, phone, email, social security number, third party fraud checks, and DMV background into a single solution. By using one vendor for those services, gaming companies can reduce costs, complexity, and time to create an account from an average of 10 minutes to around 3 minutes using Flow ID’s technology.
The company states that with industry estimates of account creation abandonment approaching 50%, Flow ID can help streamline player onboarding and reduce abandonment rates.
Flow ID’s solution provides advanced encryption methods to secure private account information and allows customers to own their own identity. With Flow ID’s embedded solution, players are authenticated in every login using a combination of verifiable credentials and identity assurance biometrics, without using a password, ensuring that the player logging in to an account is who they say they are.
Using its new embedded solution, operators can integrate Flow ID’s advanced identity verification measures directly into their native app environment, providing a seamless player experience while enhancing identity verification for the operator and customer.
