Philadelphia-based sports betting operator Sporttrade Inc. has announced the addition of SIG Sports Investments Corp. (SIGSports Analytics) as a strategic investor. The partnership is expected to significantly bolster Sporttrade’s market presence by providing liquidity and improved pricing across various sports and contract types.
SIGSports Analytics has already made two investments in Sporttrade, dating back to 2023, and plans to further enhance key markets over the coming months. The partnership aims to create a highly liquid sports betting platform with a focus on delivering best-in-class pricing to high-volume markets.
"Today's announcement represents an impactful milestone for Sporttrade," said Alex Kane, Sporttrade's Founder and CEO. "SIGSports Analytics shares the same vision for the regulated sports betting opportunity in the US; to create a highly differentiated player experience powered by stellar liquidity."
Sporttrade currently operates in Arizona, Colorado, Iowa, and New Jersey, and has received approval to launch in Virginia, with a projected rollout later this month. The company plans to continue expanding into new states while also investing in platform development and customer acquisition strategies.
Joe Grubb, Vice President of SIGSports Analytics, said: “With the US sports betting industry still in its early stages, we believe there is an underserved portion of US consumers hungry for a sports betting platform that prioritizes cutting-edge pricing and offers liquidity unmatched by the current regulated market,” Grubb said. "We have been impressed with what Alex and the entire Sporttrade team have built thus far and look forward to addressing these industry-wide challenges alongside Sporttrade."
