A Genius Sports announced the launch of its FANHub activation platform, the only personalized omnichannel marketing platform designed to reach and engage sports fans. The new development enables programmatic purchases and social media, audience engagement, and creative customization. It also offers premium and curated inventory, bid modeling, pacing, and creative optimization based on real-time game and fan data.
Capitalizing on more than 20 years of experience in data collection, curation, and activation, and leveraging direct global relationships with over 400 leagues and teams, including the NFL and NCAA, Genius Sports created FANHub to provide marketers with an easy-to-use platform that combines programmatic buying and social media capabilities developed with a sports-first mindset.
"Sports have never been more at the center of cultural conversation, and FANHub is poised to help marketers reach and engage fans with utmost precision," says Josh Linforth, CRO of Genius Sports.
“Our depth and breadth of sports knowledge informed every aspect of this platform, so our clients can easily create memorable and impactful campaigns for fans across all channels
.”
The FANHub platform includes the following key features:
- Fan-first audiences: to safely integrate primary data, overlay proprietary audiences, and capture the fan journey with the Genius Sports identity graph, FANHub ID.
- Exclusive and selected premium inventory: secure, high-quality media buying for brands on social and programmatic channels, including display, video, CTV, audio, and DOOH.
- Bidding and insights: performance monitoring with customizable bidding models, real-time reporting, pacing strategies, and bids based on datasets of audience, inventory, and live game-time data points.
- Dynamic creative optimization: for scaling campaigns with display and video creatives that instantly integrate Genius Sports' play-by-play data and fan preferences.
“Today's fans watch and interact with their favorite sports across all channels and formats, bringing new challenges for marketers aiming to reach these highly engaged audiences,” said Manny Puentes, general manager of advertising at Genius Sports and board member of the IAB Tech Lab.
“FANHub finally allows marketers to create sophisticated sports-based media strategies, track and manage the complete fan journey from one season to the next, and leverage our live game-time data to drive hyper-personalized and relevant campaigns.”
To learn more or schedule a demonstration, visit geniussports.com/fanhub.
Genius Sports is the official data, technology, and broadcasting partner that powers the global ecosystem connecting sports, betting, and media. Its technology is used in over 150 countries worldwide, creating highly immersive products that enrich the fan experience for the entire sports industry.
The company is a trusted partner for over 400 sports organizations, including many of the world's largest leagues and federations such as NFL, EPL, FIBA, NCAA, NASCAR, AFA, and Liga MX.
Genius Sports is uniquely positioned through cutting-edge technology, scale, and global reach to support its partners. The company's innovative use of big data, computer vision, machine learning, and augmented reality connects the entire sports ecosystem, from rights holders to fans.
Source: GMB
