Rank Group has secured a content uplift for its UK offering by forming a strategic partnership with Playson.
The collaboration will see Rank Group’s various UK-facing brands, such as Mecca and Grosvenor, add the supplier’s roster of slot content to their online casino lobbies, providing Playson with growth through several channels.
Paul McInnes, Sales Manager at Playson, stated: “We are thrilled to enjoy further growth in the UK with this major partnership and continue to offer our unparalleled array of slots to players across Europe.
“We are confident that with Rank Group’s significant presence in the market, combined with our stimulating and graphically driven slots, this latest partnership will deliver business growth for both organisations.”
Facilitated via Pariplay’s Fusion aggregation platform, players across Rank Group’s UK brands will benefit from the integration by gaining access to Playson’s slots, including Coin Strike: Hold and Win, Royal Coins 2: Hold and Win and Energy Coins: Hold and Win.
Nolan Frendo, Casino Games Manager at Rank Group, added: “Playson’s slots are in high demand across the UK and Europe, and we are delighted to integrate a selection of their games across Rank Group’s iconic brands.
“We are sure our players will enjoy discovering the Playson slots we now offer and look forward to discovering what the future holds for our partnership.”
Playson’s Deputy CEO, Vsevolod Lapin, recently spoke to CasinoBeats about the studio’s decision to introduce a new ‘GET MORE!’ slogan, stating an aim to reflect the firm’s “evolution, ambitions, and commitment to delivering business value to partners and players”.
Shape Games has formed a long-term agreement with one of the largest tribal operators in the US, the Choctaw Nation of Oklahoma.
The deal will bolster Choctaw Nation’s gaming and hospitality venues across Oklahoma with Shape Games’ range of front-end solutions, including customer engagement solutions that will support the operator in “delivering superior product journeys and user experiences”.
Martin Mouroux Dam, Managing Director at Shape Games, commented: “We are excited to begin working in close partnership with the Choctaw Nation, who have a clear track record in developing successful digital businesses while creating unforgettable gaming and sports betting experiences for their valuable customers.
“The agreement represents a real milestone for Shape Games, extending our presence in the Americas with a hugely recognizable and successful operator. Trust is paramount in tribal partnerships, and we look forward to delivering a best-in-class gaming experience promoting long term sustainable revenues for the Choctaw Nation.”
The Kambi Group-owned supplier will integrate its services into Choctaw Nation venues across the Sooner State that offer both sports betting and casino products.
Chris Scrivner, Executive Director of Gaming and Hospitality, Choctaw Nation of Oklahoma, added: “We are delighted to be enhancing our customer acquisition and retention capabilities in partnership with Shape Games.
“Shape Games’ commitment to offering seamless and engaging user experiences and proven delivery in both the sports betting and igaming spaces aligns with our own, making them an ideal partner as we continue our growth trajectory.”
