Gentoo Media (formerly Gaming Innovation Group) has completed the process of splitting into two independent publicly listed companies.
The process was completed yesterday and has been finally approved by the board of directors, with all necessary legal steps having been completed.
In June this year, GiG Media, a subsidiary of Gaming Innovation Group (GiG), announced its separation from its platform and sports betting businesses, and was renamed Gentoo Media.
The purpose of this rebranding is to position Gentoo Media as an independent entity, operating under a new name, logo, and visual identity, while retaining its existing team and brand.
Despite the restructuring process, the platform business will continue to be an independent B2B company, providing proprietary platforms and sports betting technology to the iGaming industry. Similarly, Gentoo Media will continue as an independent publicly listed company and a pure media business.
In addition, Gentoo Media has signed a €25 million (US$27.76 million) revolving credit agreement with Citibank Europe, which has also become its official main bank.
Gentoo Media's Chairman of the Board, Mikael Harstad, stated: "This marks a new chapter in the ongoing development of our media subsidiary. Gentoo Media is now ready to continue its remarkable growth journey as an independent company focused on the iGaming sector."
Gentoo Media's CEO, Jonas Warrer, added: "We are very excited about the opportunities this split brings, allowing us to strengthen our market leadership while enhancing shareholder value."
Recently, Gentoo Media extended its cooperation with Betsson Group for another year, involving the compliance and brand protection tool GiG Comply.
