Caesars Entertainment has gone live with a new online casino app and desktop platform in the US state of Michigan.
The operator plans to launch Horseshoe Online Casino elsewhere in the country after partnering with Sault Ste. Marie Tribe of Chippewa Indians for its debut in the Great Lakes State.
The platform builds on the legacy of the Horseshoe brand, which has been providing gaming services since 1951. It is also tied in with the Caesars Rewards customer loyalty program.
“A brand with such a storied past deserves an online equivalent that pays respect to the legacy it has established in gaming, and that is what we’ve created with Horseshoe Online Casino,” said Matt Sunderland, senior vice president and chief igaming officer at Caesars.
The multi-lobby navigation layout takes inspiration from a real-life casino floor layout with curated lobbies for core casino game mechanics, including high-limit slots, private live dealer tables and linked progressive jackpots.
Horseshoe’s gold iconography features throughout and links to the same imagery displayed at 10 Horseshoe destinations operated by Caesars across North America.
The platform features a range of Horseshoe-branded gaming titles such as Horseshoe Rising Rewards by Games Global and Horseshoe 3 Coin Cowboy by Bragg Gaming.
“This launch reinforces our multi-brand online casino strategy by seamlessly bringing another one of our world-class Caesars brands into the palms of players’ hands,” Sunderland added.
