Betnacional, a company of the NSX Group, has just launched the second part of the 'Responsible Gaming' campaign, reinforcing its commitment to promoting a safe and conscious environment. The campaign, which is already live on the brand's social media and also on TV stations, offers tips to users on how to gamble responsibly, within their financial means, and emphasizes that sports betting should be done solely for entertainment purposes.
In September, the company had already released a special video featuring the brand's latest ambassadors - Duda and Ana Patrícia, beach volleyball champion duo, and judoka Bia Souza, three great Brazilian athletes who shone at the Paris Olympics with a gold medal win. The initial material served as a teaser for the campaign, highlighting the importance of balance and responsibility in sports, values that Betnacional also seeks to reflect in betting.
Now, with the official launch of the campaign, Betnacional not only reinforces this message but also broadens the discussion on responsible gaming, promoting a safe and conscious experience for all its users. The action is also aligned with changes in the regulatory landscape in Brazil, which aims for complete regulation of the sector by 2025, providing an even more protected environment, in addition to safe entertainment.
With these actions, Betnacional reinforces the positioning of a conscious and responsible experience with a team of ambassadors that reflect the brand's values and the passion of Brazilians. Among the names that embody this message are prominent personalities like Galvão Bueno, Ludmilla, Seu Jorge, Thiaguinho, and player Vinícius Jr., who, along with the Olympic athletes Duda, Ana Patrícia, and Bia Souza, contribute to the construction of an authentic, Brazilian, and committed image to responsible gaming.
A member of the NSX Group, BetTech that revolutionized the Brazilian sports betting market through a unique ecosystem with technological solutions, strategic marketing, content, exclusive services, and many success stories, Betnacional follows the concept of “bet do Brasil”.
The platform has as ambassadors the players and former players Vini Jr. and Hernanes, the singers Thiaguinho, Seu Jorge, and Ludmilla, in addition to the narrator Galvão Bueno and the Olympic gold medalists, Beatriz Souza, Duda, and Ana Patrícia.
In the stadiums, Betnacional has its brand displayed on advertising boards at games of different state championships and is a sponsor of Football 2024 on Rede Globo, in addition to holding the naming rights of the Série B of the Brasileirão, Estadual do Rio, Estadual Pernambucano, and Copa do Nordeste of 2024.
Source: GMB
