OpenBet, one of the leading global providers of content, platforms, and betting services, was chosen by Bell Ventures Digital Ltda in Brazil to boost the company's iGaming site. The partnership marks OpenBet's first initiative to launch a betting and gaming house in the country. In addition to providing the core technology of the system, the provider enters the market with the BandBet brand, licensed by Grupo Bandeirantes.
This historic agreement, which includes financial advisory from the investment banking team of BTG Pactual, the largest investment bank in Latin America, brings together two major entertainment forces to introduce BandBet, a new and innovative offering to the regulated betting and gaming market in Brazil.
BandBet is currently in a soft launch period, operating at the domain www.bandbet.com, with Bell Ventures being one of the entities authorized by the Ministry of Finance to operate during the transition period, according to the terms of ordinance 1475/24.
Band is one of the largest and most traditional media conglomerates in Brazil, with a legacy that spans over 87 years. Known for its extensive network of open TV, pay TV, radio, and digital platforms (social networks, mobile app, website), Band offers a wide range of content, including sports, news, and entertainment, reaching millions of users daily across the country.
In addition to licensing the BandBet brand from Band, Bell Ventures has signed an agreement to acquire advertising spaces from the media conglomerate.
Leveraging the reputation of the BandBet brand, linked to one of the largest TV networks in Brazil, and the unparalleled experience of OpenBet in betting technology and regulatory compliance, this collaboration is set to provide a superior betting and gaming experience for players in the region.
As part of the agreement, OpenBet will provide its complete ecosystem of sports betting and iGaming, including player account management, providing BandBet with the technology, content, and compliance infrastructure needed to succeed in the newly regulated Brazilian market.
Beyond sports betting, OpenBet is empowering BandBet to offer a complete iGaming experience to players. This includes a seamlessly integrated online casino, with a state-of-the-art user interface, access to a wide variety of content from leading game studios, and a unified platform for managing promotions across sports and iGaming verticals.
At the heart of the ecosystem is OpenBet's Player Account Management platform, which enables the sports betting and iGaming verticals, while supporting responsible gaming practices.
Central to this platform is the responsible gaming and anti-money laundering (AML) technology, powered by Neccton, ensuring that BandBet maintains the highest standards of player protection.
Additionally, BandBet will benefit from the OpenBet Locator™, an advanced geolocation solution powered by Amazon Web Services (AWS), ensuring full compliance with the strict regulatory requirements of Brazil.
This agreement highlights the role of OpenBet as a preferred partner for operators seeking success in the regulated market of Brazil. With over 25 years of experience, OpenBet will deliver a scalable, localized, and modular product offering, tailored to meet the specific needs of the region.
Claudio Giordani, CEO of Band, commented: "For decades, Band has been synonymous with high-quality entertainment in Brazil, and our sports coverage has been one of the main drivers of our success. We are excited that Bell Ventures has decided to enter the market with a brand licensed from our media group, as Band consistently contributes to the entry of international and local companies into the Brazilian economy”.
Ricardo Bianco Rosada, board member of Bell Ventures, stated: "The partnership with OpenBet was a natural choice. Their unparalleled expertise in the global betting industry will ensure that BandBet is built on a cutting-edge platform. The 'open' system of OpenBet, integrating sports and iGaming, equips us with the flexibility and tools to thrive in a regulated and competitive market, while ensuring responsible growth”.
Jordan Levin, CEO of OpenBet, said: "At OpenBet, we pride ourselves on supporting leading brands with the highest industry standards. By leveraging our complete betting ecosystem, BandBet will offer an exceptional experience for players, positioning itself as a leader in the emerging gaming space of Brazil. We look forward to supporting the growth of BandBet and continuing our mission to help operators thrive in this rapidly evolving market".
Bell Ventures applied for a federal license from the Ministry of Finance in August, with the expectation that the company will be among the entities receiving a license by December 31, 2024.
OpenBet
OpenBet is a world leader in sports betting entertainment. With over 25 years of experience and a passion for innovation, OpenBet's modular range of technology, content, and services is trusted by the biggest brands of sports betting, lotteries, casinos, and tribal operators around the world.
OpenBet is a leading B2B sports betting partner in the USA, UK, Australia, and Canada, with a strong presence in Europe and the APAC region. To date, OpenBet has more than 75 global customers and maintains a 100% uptime record during major sports events. OpenBet is part of Endeavor, a global sports and entertainment company.
The company has gained industry recognition through several recent awards, including “Sports Betting Supplier” at the EGR North America Awards 2024, “Multichannel Supplier” at the EGR B2B Awards 2024, and “Sports Betting Platform Supplier” at the SBC North America Awards 2024.
To learn more about OpenBet, visit www.openbet.com.
Source: GMB
