Playtech has strengthened its existing partnership with bet365, expanding their collaboration to Pennsylvania.
This partnership began in 2020 when Playtech launched its casino content in New Jersey through bet365, marking their debut collaboration in the US. The latest chapter in their partnership introduces Playtech's content to the Pennsylvania market via the bet365 platform.
A spokesperson for bet365 commented on this development: "We are thrilled to extend our partnership with Playtech to Pennsylvania. Our collaboration has consistently delivered innovative and exciting gaming experiences to our players. We look forward to building on our solid foundation and continuing to expand our product range together, achieving new milestones in the US market."
It is noteworthy that in July, bet365 also expanded its partnership with Inspired to Pennsylvania as part of its summer expansion plans in the US.
Additionally, before launching this latest product in the US, Playtech and bet365 jointly introduced a new Super Spin Roulette product in the Spanish market in early September.
Playtech had a successful third quarter, selling its Italian sports betting and gaming company Snaitech to Flutter Entertainment for €2.3 billion ($2.56 billion). This was followed by the company's mid-year performance report, which showed a 5% increase in revenue to €906.8 million.
Kevin Kilminster, Chief Product Innovation Officer at Playtech Live, also spoke about the extension of the partnership: "We are delighted to extend this partnership to another state in the US, continuing to provide solutions for bet365 by creating new, engaging content for their customers to support their strategic goals.
"We have developed many innovative solutions, bespoke environments, and custom games together across numerous markets, and we look forward to further strengthening our successful partnership with this world-class operator."
