On the eve of the SiGMA Eastern Europe Summit, SiGMA released its latest market report, focusing on Eastern Europe, providing insights into the most active operators, affiliate marketers, and their performance across various platforms. The report includes data collected from the Czech Republic, Poland, Hungary, and Romania.
Who are the leading operators of European affiliate websites?
In affiliate marketing, the leading operators vary by country. For gambling-related affiliate benchmarks, Tipsport, Betclic, and Unibet are listed as top-ranking operators. Casino-related affiliate benchmarks have different operators in each country:
Who are the leaders in industry SEO benchmarks?
Ranking in search engines is a key factor for success in iGaming. The SiGMA market report studied which online gambling operators perform best in SEO in Romania and Poland:
Market value and recent mergers and acquisitions
Flutter leads with a market value of 27.6 billion GBP, highlighting the financial strength required to lead in this highly competitive market. Followed by Evolution (18 billion GBP) and Entain (4.3 billion GBP). The average market value of the analyzed companies is 3.7 billion GBP.
Mergers and acquisitions such as EveryMatrix acquiring FSB Technology and Gambling.com acquiring Freebets.com indicate a trend towards integration and market expansion.
The Eastern Europe market report briefly outlines the current state of the industry in the region. With technological advancements and changing consumer preferences, the industry is expected to grow, but must navigate a complex regulatory environment. The outlook for online gambling in Eastern Europe is optimistic, with potential for market expansion and innovation. However, the key to success lies in operators' ability to navigate regulatory hurdles, maintain a strong online presence, and cultivate consumer trust. The complete report (available here) is a collaboration between SiGMA Group and MECN's Online Gambling Quarterly (OGQ).
Disclaimer: The facts provided at the time of publication are correct, but their accuracy cannot be guaranteed. Data, findings, and recommendations are based on the best information available at the time of publication and may change over time.
