Latin America has established itself as one of the most dynamic and promising markets for the iGaming sector. The combination of a young population, exponential growth of the internet and smartphone adoption, along with a cultural passion for sports, especially football, has created the perfect scenario for the rise of online gaming in the region. In an article for GMB, 1win Partners analyzes the current moment in the main countries of the region.
The relaxation of betting regulations in various countries further boosts the sector. We are all keeping an eye on LatAm, and 1win Partners operates in several countries in the region.
The market is diverse and offers unique opportunities for affiliates. Let's explore the main countries that stand out in this scenario, analyzing factors such as the percentage of players, the average amount each player bets, and other important statistics.
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Argentina: the fascination with gaming and sports tradition
Argentina is a powerhouse in sports, with a culture strongly linked to football, which directly reflects in the sports betting and iGaming market. According to recent data, about 41% of adult Argentinians participate in sports betting, especially in football, with an average monthly betting amount of around 10,000 Argentine pesos (about 100 dollars).
The growth in popularity of eSports has also opened doors in the Argentine market, attracting new audiences. Additionally, the country has advanced in regulating the sector, with several provinces, including Buenos Aires, already implementing laws to regulate online gaming.
1win Partners has observed significant growth in Argentina, with affiliates reporting significant earnings thanks to strong local adherence. In a scenario where sport is part of the cultural identity, the potential for expansion is still vast.
Brazil: the sleeping giant that awakens in iGaming
Brazil, being the largest country in Latin America in terms of population and economy, represents a true giant in the iGaming sector. With over 214 million inhabitants, of which 60% have access to the internet, it is one of the most promising markets in the region.
Studies indicate that about 20% of the adult population has already participated in some form of online betting, with football, unsurprisingly, being the main sport chosen for betting. The average amount bet by Brazilians is around 150 reais (about 30 dollars) per month, which, combined with the large number of players, makes the country a market of enormous volume.
Brazil has advanced in regulating sports betting since Congress approved the legalization of the sector in 2018. However, the full implementation of the regulation is still ongoing, with a forecast to be complete and operational on January 1.
Partnerships with sports influencers and digital marketing aimed at popular platforms, such as Instagram and YouTube, have been a differentiator in success in this market. And 1win Partners have been heavily investing in Brazil, taking advantage of the growing interest from the public and the search for new forms of digital entertainment.
Chile: solid growth with eyes on the future
With more than 80% of the population connected to the internet, Chile may not have the same massive population as its neighbors, but the country stands out for the rapid growth of the iGaming industry, and betting is gaining ground, especially among the younger population.
About 15% of the adult population in Chile participates in online betting regularly, with an average bet amount of around 30,000 Chilean pesos (about 40 dollars) per month. The country is undergoing a regulatory debate about the legalization and regulation of iGaming.
Chile is a market that has been carefully observed, and there is an expectation that regulation will bring even more security and growth. We have seen an increase in conversions in sports betting and online casinos.
Colombia: A regulated market on the rise in iGaming
Colombia stands out as one of the most regulated and promising markets for iGaming in Latin America. About 17% of the adult population in Colombia participates regularly in online betting, especially in sports such as football and cycling. The average amount bet by Colombian players is approximately 50,000 Colombian pesos (about 12 dollars) per month.
Since Colombia officially regulated the online gaming market in 2016, the sector has grown rapidly. Additionally, the Colombian government collects millions of dollars annually in taxes on iGaming, which reinforces the importance of the sector to the local economy.
Ecuador: an emerging niche in iGaming
Ecuador, although a smaller market compared to Argentina and Brazil, has shown signs of growth in the iGaming sector. About 12% of the adult population participates in online betting, with an average of 50 dollars bet per month.
The popularity of online betting is steadily increasing, especially in sports such as football and tennis. Although local regulation is still a challenge.
Ecuador has great potential to expand its player base, and 1win Partners is starting to focus its marketing campaigns to attract this audience. As more Ecuadorians become familiar with iGaming, the expectation is that the market will continue to grow significantly.
Factors driving the growth of iGaming in Latin America
In addition to cultural factors and passion for sports, there are other aspects that drive the growth of iGaming in Latin America:
1. Growth of the internet and smartphones: The expansion of digital connectivity is one of the main drivers of iGaming. Many Latin American countries have experienced substantial growth in the number of internet users and in the use of smartphones, making online gaming more accessible than ever.
2. Regulatory changes: Several countries in Latin America are reviewing their gambling legislations, opening the doors to regulations that can formalize the iGaming market, as in the case of Brazil, Argentina, and Chile.
3. Partnerships with influencers and sports: The region has strong engagement on social networks, and we are exploring partnerships with influencers and sports clubs to attract more players. This creates greater identification and trust among users.
4. Gamification and Incentives: 1win Partners have invested in gamification mechanisms, such as daily missions and rewards, which help increase player engagement time and encourage more betting.
Conclusion: Latin America at the center of the iGaming revolution
With a passion for sports, the growth of the internet, the expansion of regulations, and the increasing interest in new forms of digital entertainment, LatAm stands out in the iGaming scene.
Now is the time to focus on this region, and with 1win Partners and its affiliate program, already available in the region, the future of iGaming in Latin America promises to be bright. The expectation is that the market will continue to grow, consolidating as a powerhouse in the world of iGaming.
Write to the affiliate managers of 1win Partners to be part of our affiliate program, and start generating leads with LatAm today.
Source: 1win Partners
