In an effort to reshape the gaming landscape across Africa, Galaxsys has officially announced a new strategic partnership with one of the continent's leading sports betting platforms, Betika. This collaboration aims to integrate over 30 premium games from Galaxsys into Betika's thriving platform, which has a vast user base in countries such as Kenya, Ghana, the Democratic Republic of Congo, and Tanzania.
Galaxsys, known for its innovative gaming solutions, will offer games like "Crash," "Rocketon," "Crasher," "Cash Show," and "Starlight" through Betika's existing network. This move not only aims to enrich the gaming experience for Betika users but also significantly expand Galaxsys's influence in the African market, a region they have long aspired to enter.
The Impact and Expectations of the Partnership:
Teni Grigoryan, Chief Sales and Partnership Management Officer at Galaxsys, shared her excitement about the partnership, stating: "We are thrilled to partner with a major player in the African gaming scene, Betika. As we expand into a region we have always wanted to connect with, this partnership is a significant milestone for us. Betika's business spans over 10 African countries and has a deep understanding of local player preferences, making it the perfect partner. Together, we will bring our innovative content to a broader audience and create something special for gamers across the entire African continent."
From Betika's perspective, this partnership highlights their ongoing commitment to enhancing their gaming products. According to Gambling Insider, Betika's Chief Product Officer, Peter Stagles, is optimistic about the collaboration, noting: "Partnering with Galaxsys is an exciting opportunity for Betika as we continue to enhance our gaming products. Their innovative game portfolio perfectly complements our commitment to providing an exceptional experience for our players. We look forward to bringing these exciting new games to audiences across Africa and anticipate that a successful partnership will set new standards in the gaming industry."
The Broader Strategic Significance:
This partnership aligns with Galaxsys's broader strategic goals of entering new markets and diversifying its global business. Previously, the company sought similar collaborations, such as a content aggregation agreement with Infingame, which helped it enter Latin American and European markets, including obtaining a gaming license in Sweden.
The collaboration with Betika not only expands Galaxsys's market reach but also solidifies Betika's position in the gaming industry by expanding its portfolio of skill-based and fast-paced games, thereby attracting a wider audience and increasing user engagement on its platform.
The partnership between Galaxsys and Betika marks a key moment in the development of the African gaming industry. By combining Galaxsys's innovative gaming solutions with Betika's strong platform and deep market penetration, both companies are poised for significant growth and will set new standards in the industry. As they embark on this journey, the focus will remain on providing high-quality, innovative, and enhanced gaming experiences for users across the entire African continent.
