Kambi Group has signed a historic agreement with Hard Rock Digital, one of the leading sports betting operators in the USA, to deliver its new cutting-edge Odds Feed+ solution to the multi-state Hard Rock Bet brand of the operator. The platform is available in eight US states: Arizona, Florida, Illinois, Indiana, New Jersey, Ohio, Tennessee, and Virginia.
The partnership will see Kambi provide Hard Rock Bet with its comprehensive set of pre-game and live betting odds, with odds exclusively benefiting from the power of Kambi's leading ready-to-use sportsbook, as well as Kambi's AI trading division, Tzeract. Hard Rock Bet is expected to launch with Kambi's Odds Feed+ in the fourth quarter of 2024.
Kambi's complete odds library is delivered through a single API integration, giving operators the ability to create their own customized Odds Feed+ package, with the freedom to review on demand.
Hard Rock Bet will initially offer a selection of global sports odds from Kambi, however, the flexibility of Kambi's single API odds feed provides Hard Rock Bet with the ability to add additional international or US sports as needed.
As Kambi's first major Odds Feed+ partnership, the collaboration with Hard Rock Digital marks a significant milestone in Kambi's long-term strategy. The partnership has great potential to become a significant source of revenue for Kambi, subject to the scope of additional services taken on by Hard Rock Digital in the coming years.
Werner Becher, CEO of Kambi, said: "This Odds Feed+ partnership with Hard Rock Digital represents another significant step forward for Kambi. The deal builds on the strategy that Kambi set 18 months ago to leverage our position as the world's leading sports betting provider with the offering of standalone products that benefit exclusively from our ready-to-use sportsbook".
"Hard Rock is one of the leading sports betting operators in the USA and precisely the kind of prestigious partner we were aiming for as part of this modularization approach".
Matt Primeaux, CEO and President of Hard Rock Digital, added: “The addition of Kambi's odds feed will give us a wider range of betting options and more flexibility, while allowing our team to maintain control of our core product”.
“We are excited to partner with Kambi and create more unique experiences for players on our top-tier platform”.
Source: GMB
