In the early days post-PASPA when the first wave of states authorized sportsbooks to go online after soft-launch periods, the hours around takeoff within the offices of industry stakeholders were marked by a combination of excitement and anxiety.
That’s probably still the case in the more recent wave of states implementing a regulated sports betting market, but the operators who remain have shaped playbooks for launching and getting up to speed.
And it’s in that ramp up where an interesting shift has occurred, which is the thrust of this illustration. For this chart produced by Alfonso Straffon, the Y axis reflects mobile handle per year per adult on a rolling twelve month basis.
