Kambi Group has agreed to supply its Odds Feed+ solution to Hard Rock Bet, the first partnership for the new service.
The Hard Rock Digital brand will utilise Kambi’s suite of odds across both pre-match and live betting. The odds service will incorporate Kambi’s Tzeract AI trading division.
Kambi’s single-API roll-out of its odds service allows operators to customise their Odds Feed+ package.
Hard Rock Bet, which will go live with the service in Q4 this year, will initially offer a range of global sports odds before having the ability to add additional international or US sports.
Kambi CEO Werner Becher said: “The deal builds on the strategy Kambi set out 18 months ago to leverage our position as the world’s leading sportsbook provider with the offer of standalone products that uniquely benefit from our turnkey sportsbook.
“Hard Rock is one of the leading sportsbook operators in the US and precisely the kind of prestigious partner we were targeting as part of this modularisation approach."
Hard Rock Digital’s Matt Primeaux, executive managing director and president, said Kambi’s solution will provide the operator with a “greater range of betting options and more flexibility, while still allowing our team to maintain control of our core product.”
Hard Rock Bet is live in eight US states including New Jersey, Tennessee and Ohio.
Kambi launched its Odds Feed+ service as part of its wider product enhancements earlier this month.
