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Advertising Controversy: the CBF authorized sponsorship to clubs by betting houses licensed by Loterj

Focus Gaming
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Corinthians will be able to maintain its agreement with Esportes da Sorte, although it is expected that the situation will reach the Supreme Court of Justice.

Brazil.- The Brazilian Football Confederation (CBF) sent a letter to clubs and federations, indicating that betting houses licensed by the Rio de Janeiro State Lottery (Loterj) can maintain advertising on sports teams' jerseys and in the country's football championships. Initially, the entity had sent a notification explaining that these brands would be restricted to the state level, but the decision was reversed.

This allows Esportes da Sorte, the main sponsor of Corinthians and Bahia, as well as the Palmeiras women's team, to maintain their advertising business in football. The document sent by the CBF to the clubs lists the companies that have permission to operate at both national and state levels, making reservations in the case of brands with licenses from Loterj.

Therefore, Corinthians will be able to count on the sponsorship of Esportes da Sorte in the match against Athletico Paranaense scheduled for next Thursday, October 17, in the local championship. The team from Paraná was also sponsored by the betting house, but ended the relationship after the company was not regulated at the national level last week.

The national list of companies that can operate until December 31 includes 96 companies managing 213 betting brands. The definitive list of bets authorized to operate in the country will be published only from January 1.

See also: Block on companies without an operating license: more than 2,000 betting sites will be shut down in Brazil

Corinthians did not officially comment on the matter but released a note confirming that the commercial relationship with Esportes da Sorte will continue. In it, a “judicial decision obtained by the partner, which is under judicial secrecy, ratifying the authorization for the advertising of the brand” is cited.

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