In order to significantly expand its technology products, Kambi Group has partnered with Hard Rock Digital to launch its innovative Odds Feed+ solution in the United States. This collaboration marks an important milestone as Hard Rock Bet, operating in eight states, will incorporate Kambi's advanced pre-match and live betting odds into its services.
This upgrade will benefit Arizona, Florida, Illinois, Indiana, New Jersey, Ohio, Tennessee, and Virginia. The integration is supported by Kambi's artificial intelligence trading division, Tzeract, utilizing cutting-edge technology to enhance the betting experience. The Odds Feed+ collaboration with Hard Rock Bet is set to launch in the last quarter of this year, signifying a strategic enhancement of Hard Rock's betting capabilities.
Kambi's Odds Feed+ Major Initial Launch:
The agreement represents the first major deployment of Kambi's Odds Feed+ since its introduction. Kambi, a leader in sports betting services, aims to consolidate its position in the competitive US market through this partnership. Additionally, the company continues to expand its influence, recently extending its sports betting agreement with Rush Street Interactive in the US and focusing on expanding into the Latin American market through a new agreement with KTO Group to increase its services in Brazil.
Kambi CEO Werner Becher expressed great enthusiasm for this collaboration, stating: "This collaboration of Odds Feed+ with Hard Rock Digital represents another significant step forward for Kambi. This deal builds on the strategic foundation set by Kambi 18 months ago, leveraging our position as the world's leading sports betting provider to offer independent products that greatly benefit from our turnkey sports betting solutions."
Becher further emphasized the strategic alliance with Hard Rock Digital, noting: "Hard Rock is one of the leading sports betting operators in the US, exactly the kind of prominent partner we target in this modular approach."
Enhancing Betting Flexibility and User Experience:
Hard Rock Digital's Executive Managing Director and President, Matt Primeaux, also expressed the mutual benefits and strategic growth of this collaboration, highlighting the advantages of the partnership. Primeaux stated: "The inclusion of Kambi's odds will provide us with a broader range of betting options and greater flexibility, while still allowing our team to maintain control over the core product. We are excited to work with Kambi and create more unique experiences for players on our top-tier platform."
For Hard Rock, this agreement not only diversifies its betting products but also follows shortly after the company announced a €300 million (approximately $329 million) development project in Malta, highlighting its commitment to growth and innovation in the global gaming and entertainment sectors.
