The National Basketball Association (NBA) has entered into a multi-year partnership with Novibet, becoming the league's first official betting partner in Greece.
This collaboration aims to enhance the NBA experience for Greek fans, with Novibet offering a range of experiences including the purchase of official NBA merchandise.
Novibet also plans to host local events and provide select fans with the opportunity to watch NBA games live in the United States.
As part of the deal, Novibet will gain visibility through the NBA's localized social and digital media channels in Europe.
The partnership also makes Novibet a partner of the localized version of the free-to-play prediction game NBA Pick'Em: Bracket Challenge.
Commenting on the new partnership, Novibet boss Rodolfo Odoni said: "This collaboration allows us to enhance the audience's interest in the NBA and offer Greek fans unique entertainment opportunities to celebrate the spirit of basketball.
"As basketball increasingly becomes one of the most popular sports in Greece, captivating many fans with its thrilling action and vibrant culture, this partnership is a significant milestone for our organization.
"Novibet will integrate the NBA brand into our platform, providing users with a high-quality, immersive experience. Starting today, we look forward to this exciting journey."
Kuljeet Sindhar, NBA Vice President of International Gaming and Data Ventures, added: "Passionate NBA fans in Greece will now have more opportunities to follow and connect with their favorite teams and players.
"With the 2024-25 NBA season approaching, we look forward to working with Novibet to engage Greek fans in novel and creative ways."
