With the recent regulation process of bets in Brazil, Betnacional, a company of the NSX Group, launched this Tuesday (15) a new campaign for responsible gaming that combines nostalgia and awareness. Reviving the famous catchphrase "Fala, Tino!", immortalized between Galvão Bueno and journalist Tino Marcos, the idea is to reinforce the importance of responsible behavior in betting.
With the regulation of sports betting, the Brazilian market has been growing rapidly, attracting new bettors every day and "the company brings back the humor and nostalgia of the famous "Fala, Tino!" to emphasize the importance of awareness and regulation of sports betting,” explains Gustavo Rocha, CSO of NSX Group.
In this expansion scenario, Betnacional recognizes the need to promote a safe and balanced environment, ensuring that entertainment does not become a problem for users. The 30-second video, which is already available on major TV stations and media platforms, uses humor and the public's familiarity with the iconic duo to convey a message of responsibility and conscious fun.
“Our mission goes beyond providing sports entertainment. With the legalization of betting in the country, we see an opportunity not only to expand the market but also to educate bettors about the risks of excessive gambling. Tino Marcos and Galvão Bueno are credible figures in sports, and their presence helps to humanize this very important message,” says Gustavo Rocha.
The campaign, developed in partnership with Lean Agency, highlights Betnacional's commitment to offering a fun and safe experience for its users, keeping the focus on awareness and responsible gaming.
"Regulation itself is something serious and bureaucratic. However, it is important that the consumer understands that safety comes from using serious platforms with federal government approval", says Anselmo Albuquerque, CEO of Lean.
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The work of Lean was to inform as many people as possible about the seriousness of Betnacional in a different way. For this reason, we used the biggest sports communicator in Brazil, Galvão Bueno, with his faithful field reporter Tino Marcos to communicate the brand's commitment to safe and responsible gaming", adds Albuquerque.
As a leader in the sports betting market, Betnacional continues to invest in initiatives that value transparency and safety in the sector, contributing to the development of a healthy betting environment. Previously, the campaign featured two other parts, one of them with Olympic champions Ana Patrícia and Duda, from beach volleyball, and judoka Beatriz Souza.
A member of the NSX Group, BetTech that revolutionized the Brazilian sports betting market from a unique ecosystem with technological solutions, strategic marketing, content, exclusive services, and many successful cases, Betnacional follows the concept of “bet do Brasil”.
Betnacional has as ambassadors the players and former players Vini Jr. and Hernanes, the singers Thiaguinho, Seu Jorge, and Ludmilla, in addition to the narrator Galvão Bueno and the Olympic gold medalists, Beatriz Souza, Duda, and Ana Patrícia.
In the stadiums, Betnacional has the brand exposed on the advertising boards of games from different state championships and is a sponsor of Football 2024 on Rede Globo, in addition to holding the naming rights of the Série B of the Brasileirão, Estadual do Rio, Estadual Pernambucano, and Copa do Nordeste of 2024.
Technical Sheet
Agency: Lean (@lean.agencia)
Client: NSX Group (@plataformansx)
Brand: Betnacional (@bet.nacional)
Chairman: Newton Neto
Source: GMB
