The company shared its vision on the igaming industry.
Press release.- As the igaming sector grows, challenges arise that require taking a step further, regarding identity and brand presence. Pragmatic Play conveyed that, in this sense, companies should aim to expand the classic perspective of live gaming environments.
This challenge falls on both providers and their business partners. The company stated that the former should work on continuous technological improvements, which ensure the creation of spaces with more brand presence, and the latter should invest in acquiring those products with more customization possibilities. Pragmatic Play shared its vision on dedicated environments.
While the number of live game developers covers the demand, which includes classics like blackjack, baccarat, and roulette, it is crucial to consider two aspects of the industry's current state, to ensure the highest level of proposals for the target audience.
Firstly, it should be noted that online operators are multiplying faster than the providers of these games. And secondly, although it is true that the live casino vertical has incorporated innovative options, the more traditional ones continue to be the main attraction.
The scenario that arises from these two factors is as follows: a limited number of brands developing these games, an even more limited number of favorite titles within the vertical, and a growing number of spaces where to find them.
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All this translates into a high number of websites with a very similar offer. This does not happen with slots, where the available titles are overwhelmingly abundant. Therefore, thinking about dedicated environments is essential to reinforce the identity and image of a brand and, consequently, produce the necessary differentiation from one platform to another.
The alternative of customized environments allows for games that align with a certain brand identity, emphasizing the most representative properties of the site in strategic places.
Solutions of this type take characteristic elements of the games, such as the cloth or the edge of the tables, or essential parts of the studio, like the carpet or the background wall, and turn them into brand components.
Actions such as placing a logo or a slogan, or using a color palette at those specific points completely transform the visual of the game, giving greater prominence to the operator, who, in a way, makes the provider's titles their own.
Resorting to this kind of tools results in significant benefits for online casinos, as they can apply different levels of branding within the games. Undoubtedly, the greatest advantage comes from the effect it produces on the users.
Once you enter a game carefully designed for a betting house, you are not only experiencing that game, but also associating it with the operating brand. In their mind, the player is not just playing blackjack, but the blackjack of the platform of their choice.
This association, most of the time, occurs unconsciously, because the presence of the elements is recorded in the mental mapping of the player, who incorporates them almost imperceptibly the first time they access the title.
