Sponsoring the return of one of the most important sports journalists and columnists, Milton Neves, to the media was the strategy chosen by Elisa.bet to become even more well-known in the growing gaming market in Brazil. The initiative aims to leverage the spaces created by the union of these two national passions: football and betting. Commentator Alexandre Praetzel joins the journalist in a podcast that will tell stories of the country's most beloved sport.
Brazil leads the global ranking for accesses to sports betting and casino websites. The movement with bets in 2024 could reach R$ 216 billion in 2024, surpassing the expectations of the Ministry of Finance.
With sponsorship from one of the newest bets created from the regulation of the sector in Brazil, Elisa.bet, sports journalists and columnists Milton Neves and Alexandre Praetzel are joining forces to tell the football stories from the more than 50 years of the iconic presenter's career, added to the 32 years of the commentator. The podcast will be presented by the new duo, together with Felipe Morais.
The podcast premiered this Tuesday (15) with the publication of the first episode, which featured an interview with coach Muricy Ramalho. The next guests are Mauro Beting, a journalist with more than 34 years of career in sports, and journalist Marilia Ruiz. The show will have the master sponsorship of the betting house Elisa.bet, which was born with the purpose of being the home of influencers, artists, and affiliates, and has already reached 1 million players in Brazil.
“Milton Neves is part of the Olympus of great presenters of our country. We are very happy to sponsor this program because it represents his return to the audience. We believe that sponsoring initiatives like this is a way to provide information, entertainment, and eternalize the stories that Milton and Pretzel will tell about Brazilian football,” analyzes Brunno Galvão, CEO of Crownstone Ventures, a venture builder specialized in the universe of sports betting, lotteries, and casinos in Brazil, responsible for the creation of Elisa.bet.
“The Brazilian sport has been on the rise since the arrival of bets and this is one of the great legacies they leave in the country,” reinforces Brunno Galvão. The executive will be one of the guests in the first month of programming.
The program marks the return of Milton Neves to the sports media scene, in a modern format, contrasting with the experience and avant-garde of the presenter. Presented on Tuesdays and Thursdays, on YouTube, it will be named ‘Football and My Life - with Milton Neves, Praetzel, and Elisa.bet’, and will feature personalities linked to sports - former players, journalists, directors, actors/actresses, comedians - to tell behind-the-scenes stories, life in football, and the review of funny experiences of the guests on and off the field.
Milton and Praetzel will also comment on the games of the round, in addition to a block dedicated to suggesting the possible outcomes of the week's games.
The first episode aired this Tuesday, October 15, with the name of “Football Stories, but will be renamed ‘Football and My Life - with Milton Neves, Praetzel, and Elisa.bet’”. It is available on the YouTube channel.
Crownstone Ventures is a venture builder specialized in the universe of sports betting, lotteries, and casinos in Brazil, and conducts mergers and acquisitions in the sector, both proprietary and for other players. It operates from an investment fund dedicated to the sector, investing in businesses that operate throughout the value chain, benefiting players who seek fun and profit (B2C), betting houses, lotteries, and casinos (B2B) that wish to grow and become more profitable.
Its first ventures are NoHype, a community of affiliates, with more than 12,000 members, which transacts R$ 20 million in deposits per month, and Elisa.bet, which was born with the purpose of being the home of influencers, artists, and affiliates, and which in the first three months reached 1 million players in Brazil.
Source: GMB
