Aristocrat Interactive has reached an agreement with marketing expert DirectBe, involving the comprehensive launch of two new iGaming brands in the UK.
With the help of Aristocrat Interactive's iGaming white-label solution, Betfusion and Playwins will be fully launched in the UK, while DirectBe plans to launch in other regulated markets in the future through Aristocrat's online real money gaming (RMG) division.
Betfusion is already online, featuring player account management (PAM), complete sports betting, and all hosted services. Playwins is set to launch in mid-November.
DirectBe CEO Hossein Ebrahimi stated, "Aristocrat Interactive is a giant in the iGaming industry, and it's fantastic to be able to launch two ambitious new brands using their comprehensive iGaming and sports-centric iGaming white-label solutions.
"We look forward to the initial launch of these two brands and hope that players will respond very positively to the range of engagement opportunities they face."
Jonathan Chilton, Managing Director of Aristocrat Interactive iGaming White-Label, added, "This collaboration aligns with our strategic vision to further enhance Aristocrat Interactive's influence in the UK's primary markets.
"We firmly believe that our advanced technology and top-tier sports betting will help the two DirectBe brands succeed, providing their customers with an unparalleled digital experience."
Last month, Aristocrat Interactive also assisted in launching the new iGaming brand TangoBet by Digital Knights, targeting the UK and RMG markets.
