Regulated Brazilian operator Pagol.Bet is looking to enhance its marketing strategy with the help of Fast Track, ahead of the formal launch of the country’s online gaming market.
The brand has been authorised to operate in the transition period between now and the regulation going live on January 1, having been included on the Brazilian government’s list of approved operators.
Aiming to ramp up its presence in Brazil, Pagol.Bet will look to increase player engagement, create personalised experiences and foster long-term player loyalty with Fast Track’s CRM.
“Fast Track’s platform leverages the Singularity Model to predict user behaviour and manage complex player journeys. In Brazil’s highly competitive landscape, these innovations are crucial for staying ahead,” said Simon Lidzén, co-founder and CEO at Fast Track.
Marcílio da Silva Santos, CEO at Pagol.Bet, said: “We are excited about this partnership and look forward to enhancing our market position in Brazil through advanced marketing strategies.”
