Stats Perform supports Kaizen Gaming in achieving double-digit growth during the EURO and Copa América

Opta Points is a transparent, real-time continuous scoring of each player's impact in a match that is consistent and easy to understand. It allows an objective comparison of player contributions within a game and compared to players in other matches, generating several new ways for the media, betting houses, and fans to discuss and enjoy football.

The Betano and Stoiximan blogs also featured comprehensive Opta data and editorial content and insights related to Opta Points, along with a wide variety of localized, SEO-optimized, data-driven previews, predictions, insights, and videos powered by OptaAI.

 

This content was created by the in-house journalists at Stats Perform's Opta, using insightful statistics and facts from the new intuitive "OptaAI Studio" toolkit of the sports data and AI leader.

Over 1500 customized articles and videos were produced in total, in 16 languages, published daily before the tournaments and continuing throughout.

John Tsakalakis, senior head of product at Kaizen Gaming, said: "The betting experiences on player statistics powered by Opta data are extremely popular in our territories. Opta Points allowed us to explore new ways to connect our customers to star performances in the latest European Championship and Copa América tournaments, and bettors loved the transparency behind the assessment”.

“Stats Perform has the ability to transform Opta data and OptaAI predictions into useful and interesting content pieces that translate into solid results”.

“Kaizen Gaming approached us with some ambitious plans to use player statistics and content to enhance their sponsorship and differentiate their offering in major tournaments. It's very rewarding to see them succeed, especially with the Opta brand featured so prominently in so many countries”, said Andrew Ashenden, director of betting at Stats Perform.

“The teams at Stats Perform work tirelessly on the quality, speed, and accuracy of our award-winning Opta data, so they can be trusted to drive premium experiences for clients of major operators like Kaizen Gaming, everywhere they operate. We are excited to see it used so creatively and to continue to help them grow”, he added.

 

Stats Perform recently won the award for Best Sports Data Product for the third consecutive year at the prestigious SBC Awards. For more information about Opta player statistics, Opta Points, OptaAI Predictions, or OptaAI Studio, visit www.statsperform.com.

Stats Perform

Stats Perform is a market leader in sports technology, providing the most reliable sports data and the latest advancements in AI and machine learning to deliver better predictions for teams, sports betting houses, and a more engaging broadcasting, media, and fan experience. The company collects the most detailed sports data to create new experiences across all sports.

Leveraging a rich sports database, Stats Perform enhances sports competition and entertainment through machine learning and computer vision to create advanced predictions and analytics – whether for digital and broadcast media with differentiated storytelling, technology companies with reliable and fast data to drive their innovations, sports betting houses with in-play betting and integrity services, or teams with pioneering AI analysis software. For more information, visit StatsPerform.com.

Kaizen Gaming | Betano

Kaizen Gaming is one of the largest GameTech companies in the world. Focused on technology and people, it aims to continuously evolve the betting experience it offers through its proprietary technology to millions of customers around the world and entertain sports fans with responsible gaming.

Kaizen Gaming owns the premium sports betting and online gaming brand Betano, with an established presence in 15 markets around the world. The company currently employs more than 2,500 people globally.

Source: GMB