Sportingbet, a pioneering English brand in Brazil and a leader in the sports betting market, announced its new campaign, "Make Your Name," which celebrates the prominence of bettors and the adrenaline of great moments. The pieces invite users to demonstrate all their confidence and skills to turn each bet into an opportunity to stand out and a new concept of Brazilianness.
Created by the DPZ agency, Sportingbet's campaign represents a significant milestone for the platform, bringing a greater touch of Brazilianness and emphasizing the feeling of enjoying games as entertainment and fun. The novelty not only celebrates the national passion for sports but also seeks to create an emotional connection with fans and bettors, reinforcing the confidence and tradition of Sportingbet in the Brazilian market.
“With 'Make Your Name,' we want our bettors to feel that, just like athletes in decisive moments, they too can do something memorable. Each bet also brings with it the emotion of an achievement,” states Dimitri Araújo, marketing director of Sportingbet.
With a tone of voice that is closer and more humorous, the pieces capture the comical and unexpected reactions that arise from betting victories, bringing the brand closer to its consumers in an authentic and fun way. The campaign will be intensified during major events, such as the CONMEBOL Libertadores, CONMEBOL Sudamericana, and the Copa do Brasil finals, but will also have continuous activations throughout the year, with a strong presence in digital media and other channels, inaugurating a new era where confidence, innovation, and passion for sports meet.
In addition to extolling the adrenaline and fun in betting, "Make Your Name" reaffirms Sportingbet's commitment to responsible gaming. “We want our users to enjoy these moments responsibly, always aware of the importance of playing in a controlled and safe manner,” concludes Dimitri.
The campaign was developed by DPZ, part of the Publicis group, the main agency for the Sportingbet brand in the Brazilian market.
Sportingbet is one of the leading sports betting platforms, offering a wide range of betting markets and competitive odds. With a commitment to innovation and entertainment, Sportingbet provides a unique betting experience for its users.
With over 25 years of global experience, Sportingbet is recognized worldwide as a brand of trust and excellence in the sports betting market.
Source: GMB
